NEW YORK (AP) — Pop sensation Billie Eilish has excited fans with a Monday announcement revealing that her next album, entitled “Hit Me Hard and Soft,” is set for a May 17 release.
Eilish took to Instagram to break the news, posting the album’s cover art featuring her drifting in water, having seemingly been propelled out of a door. The Grammy-winning artist told followers that she plans to release the album in its entirety, opting against pre-release singles.
“I wanna give it to you all at once,” Eilish stated in her post. “I truly could not be more proud of this album.”
She collaborated once again with her brother Finneas on “Hit Me Hard and Soft.” Recently, the talented siblings claimed their second Oscar for their contribution to the “Barbie” franchise with the song “What Was I Made For?” This accolade made Eilish, at 22, the youngest double Oscar winner to date.
Earlier in the month, Eilish endorsed a new open letter led by the Artist Rights Alliance focused on the ethical use of artificial intelligence in the music industry. The letter calls for AI firms and platforms to respect the livelihoods of artists, preventing any devaluation of their creative rights.
Fans looking to purchase the album will also contribute positively to the environment, as all physical copies of “Hit Me Hard and Soft” will be produced using 100% recyclable materials, as noted in a statement from Eilish’s team.
FAQ about Billie Eilish’s New Album “Hit Me Hard and Soft”
- When is Billie Eilish’s new album being released?
“Hit Me Hard and Soft” is scheduled for release on May 17. - Will there be any singles released before the album?
No, Billie Eilish announced she would not be releasing singles ahead of the full album release. - Who did Billie Eilish work with on the new album?
She worked with her brother and regular collaborator, Finneas. - How is the album environmentally friendly?
All physical versions of “Hit Me Hard and Soft” will be made of 100% recyclable materials.
Conclusion
Billie Eilish’s announcement of “Hit Me Hard and Soft” has certainly stirred anticipation amongst her fans. Choosing to release the album as a complete experience versus teasing with singles shows her dedication to the craft and her desire to present her work as a cohesive whole. Alongside her musical innovation, she continues to lead by example in social matters, demonstrated by her recent advocacy for artist rights in the age of AI and a commitment to environmental sustainability. As the release date of May 17 approaches, Eilish’s following awaits what promises to be another impressive addition to her discography.