Apple has finally conveyed the eagerly awaited iOS 14.5 update for its gadgets. Apple users may as of now think about the various features that go with the update, one of them being App Tracking Transparency. This segment basically notifies users whenever a third-party app is tracking them on the web and asks for their permission on whether to push forward with it. While users were very content with this new component, associations like Facebook that are known for being fuelled by web user data have investigated this decision. The condition just headed towards the south as various apps started proclaiming rewards for users as a trade-off for their data to avoid Apple’s decision. Here is Apple’s response.
Apple has decided to ban apps that offer rewards for app tracking
Following the iOS 14.5 update, users will consider another to be as a pop up that invites them before they open an app. The pop-up asks for their permission on whether they should be tracked and offers them two choices as responses, “Ask App Not to Track” and “Allow”. Apple moreover simultaneously updated its Human Interface Guidelines with another section called “Accessing User Data” that coordinates new policies for associations. In the policy, it is referred to that all apps ought to follow the method of asking user permission not just for singular data yet furthermore to get to device compatibilities like microphone and camera similarly as consent to track them.
The policy further explained that an app that tries to give monetary incentives to users as a trade off for enabling tracking will be banned from the ?Apple App Store?. The guidelines read, “Don’t offer incentives for giving the request. You can’t offer people compensation for yielding their permission, and you can’t hold functionality or content or make your app unusable until people allow you to track them.”
An uncommon conversation has been flooding the Internet since the time the Apple app tracking feature was first teased about a year prior. While it’s truly self-explanatory why a large number individuals are supportive of ATT, there exists a section of the group that can’t help contradicting the new policy for various reasons, privately owned businesses bearing repercussions being one of them. To this, Apple CEO Tim Cook communicated in his Toronto Star interview that this action won’t hamper businesses while advertising as digital marketing was possible even before the appearance of user tracking moreover. Apple had even conveyed a conclusive report moving their decision called A Day in the Life of Your Data.