Doja Cat, the chart-topping sensation known for her eclectic music style, has unleashed her inner demons in the eerie music video for her latest single, aptly titled “Demons.” But that’s not all; she’s haunting none other than Christina Ricci in this hauntingly captivating visual spectacle.
In this hauntingly stylish video, Doja Cat dons an all-black ensemble, right down to her razor-cut stilettos. Her mission? To haunt Christina Ricci, a name familiar to many as the iconic Wednesday Addams from the 1991 movie “The Addams Family.” Ricci plays the role of a hopeful homeowner who quickly discovers that her new abode is haunted by a devilish creature, and that creature is none other than Doja Cat herself.
The track “Demons” marks a significant departure from Doja’s pop-infused sound that fans adored in hits like “Say So.” Instead, she’s delving into a more rap-centric aura, a transition she previewed in her recent interview with Variety. This shift in musical direction is part of her forthcoming album, “Scarlet,” set to drop on September 22.
Reflecting on her track “Vegas,” which earned her a Grammy nomination for Best Rap Performance, Doja Cat expressed her excitement about “rapping again.” She remarked, “I went in and I was like, ‘Finally, I get to rap again.’ A lot of people discredit me, so it’s nice to just put another one in the bucket for a great rap song.” With “Demons,” she has accomplished just that.
As “Demons” emerges as the latest single from the upcoming album “Scarlet,” it follows the release of previously well-received singles like “Attention” and “Paint the Town Red.” Notably, “Attention” has earned her five nominations at the upcoming 2023 MTV Video Music Awards, including nods for Best Video of the Year and Artist of the Year. Doja Cat is also set to perform at the event.
Doja Cat’s creative energy isn’t limited to music; she’s also taking on “The Victoria’s Secret World Tour,” an intriguing blend of a fashion show and documentary centered around the iconic lingerie brand. Premiering on Prime Video on September 26, this venture promises diverse energies and new musical explorations that Doja Cat has never ventured into before, perfectly encapsulated in “Demons.”
Adding to her packed schedule, Doja is gearing up for her inaugural headlining arena tour across North America this fall. Dubbed “The Scarlet Tour,” this 24-date journey kicks off on October 31 in San Francisco and includes stops in major cities like Miami, Las Vegas, and Los Angeles. Fans can also look forward to supporting acts like Ice Spice and Doechii on select dates. Live Nation is producing these highly anticipated shows.
In summary, Doja Cat’s “Demons” video, featuring Christina Ricci, provides a hauntingly captivating preview of her upcoming album “Scarlet” and her rap-centric evolution. With numerous accolades and a headlining arena tour on the horizon, Doja Cat’s star continues to rise, promising music lovers an electrifying experience with each release.