Based on the record-breaking success of Barbie at the box office, Mattel is now poised to expand its cinematic universe and create film franchises based on its beloved toy properties. Under the leadership of CEO Ynon Kreiz, Mattel aims to transform into an IP-driven machine, following declining toy sales.
Having achieved a massive opening weekend of $155 million, Barbie’s success surpasses even major franchises like the Marvel Cinematic Universe. This achievement has given Mattel the confidence to move forward with its ambitious plans for other children’s toys. Already, 14 properties are in development, including characters from Barney, Polly Pocket, Thomas and Friends, and American Girl.
Regarding the possibility of a Barbie sequel, while director Greta Gerwig is not currently considering one, Mattel executives are open to the idea. Ynon Kreiz emphasized the rich and diverse universe that the Barbie brand offers, with numerous elements to explore and expand on the big screen. The focus for now is on ensuring the first movie’s success as the foundation for future opportunities and potential sequels.
Robbie Brenner, the Oscar-nominated producer running Mattel Films, expressed the company’s hopes for Barbie to pave the way for successful film franchises. While the ultimate goal is to create movie series that continue to captivate audiences, the immediate priority is to deliver an outstanding first movie.
In conclusion, the success of Barbie has set the stage for Mattel’s ambitious cinematic universe plans. With multiple properties in development and the potential for a Barbie sequel, Mattel aims to create film franchises that resonate with audiences and continue to thrive in the ever-evolving movie industry.