Maybelline, the makeup giant, has found itself in the crosshairs of conservative media figures and social media users. Why, you ask? Well, it all started with a makeup ad featuring a bearded model and LGBTQ influencer rocking some fabulous lipstick. Oh, the horror!
The outrage machine kicked into high gear as conservative commentators like Blaze TV host Lauren Chen took to social media, sharing the ad and expressing their dismay. They accused Maybelline of virtue signaling and labeled them as yet another business succumbing to the “woke” agenda. But here’s the twist: Maybelline has been using men and LGBTQ models in their promotional materials for years!
In fact, back in 2017, Maybelline boldly ventured into male-led marketing campaigns, enlisting the popular social media star Manny Gutierrez, better known as “Manny Mua,” who boasts nearly 5 million subscribers on YouTube. Manny became the face of Maybelline’s Big Shot Mascara by Colossal campaign, breaking barriers and making waves in the beauty industry.
But Maybelline didn’t stop there. They’ve embraced diversity and inclusion by featuring LGBTQ stars such as drag sensation Trixie Mattel and trans makeup artist Nikkie de Jager, widely known as NikkieTutorials. They’ve even worked with influencer Dylan Mulvaney, who unfortunately faced a barrage of anti-trans backlash this year due to their brand partnerships.
So, while conservative voices cry foul and accuse Maybelline of jumping on the “woke” bandwagon, it turns out the company has been championing inclusivity for quite some time. It’s clear that Maybelline has embraced diverse talent and celebrated the beauty of all individuals, regardless of their gender identity or orientation.
So, next time you see Maybelline’s ads featuring a bearded model or an LGBTQ influencer, remember that they’ve been trailblazing in this realm for years. They’re not just jumping on a trendy marketing bandwagon—they’ve been leading the charge.
Cheers to Maybelline for promoting acceptance, diversity, and fierce makeup looks that can be enjoyed by everyone!