It’s no joke how well-liked Lisa from BLACKPINK is. There is no arguing that she is the most well-known female K-Pop idol in the entire world. She is the most followed K-Pop star on Instagram with over 85 million followers. The 25-year-old K-Pop sensation got global prominence as Lisa of BLACKPINK, but after making her official solo debut in 2021, she also became a successful solo artist as Lalisa.
She reportedly has the most streamed album and song on Spotify of any K-Pop singer. Therefore, it comes as no surprise to us that Artist Management Companies are willing to pay millions of dollars to contract the Thai K-Pop idol.
More than 80 million dollars was offered by Lisa
The group BLACKPINK made its debut in 2016, and its agreement with YG Entertainment is coming to an end this year. Most people anticipate that all of BLACKPINK’s members will sign new contracts with YG given the group’s widespread success. But not everyone desires that. Particularly Lisa’s supporters are upset with the way YG has treated the Thai idol and want her to leave the business. According to a recent K-media rumour, Lisa is getting offers from many SEA nations before she extends her contract with YG.
The process of renewing BLACKPINK’s contract with YG is not anticipated to be simple, according to the Munhwa Ilbo’s reporting, the report said. This is due to a dramatic increase in BLACKPINK’s “ransom price,” which has soared since the group’s global rebirth seven years ago.
“I know that Lisa, who has an undeniable impact in her own Thailand and the Southeast Asian market, is willing to make a guarantee of 100 billion won in China and other nations,” an industry source with knowledge of the foreign market said. The scale of the market makes it hard to manage.
In order to secure BLACKPINK, YG will have to offer a down payment of at least 20 billion won (roughly equivalent to 80M US Dollars) per member. This is due to the fact that SEA-based companies are eager to take advantage of Lisa’s popularity in countries such as Thailand, China, and the Philippines, and are willing to offer a guarantee of 100 billion won for her signing.