Video marketing has gotten popular for businesses over the years. However, many small and large businesses still ignore the effectiveness of video marketing. Keep reading to find out twelve reasons why you need to include video marketing in your marketing strategies!
1. Easier to get started
It’s fairly easy to get started with video marketing. If you don’t have a huge budget to hire a video production company, you can still get around by setting up your video creation setup.
Editing your promotional videos isn’t difficult either. You can easily add dubbed audio to your marketing videos if you want to do multilingual marketing for your business. Publishing your videos online is also stress-free as you can use any of the SaaS products to benefit from multi-channel marketing.
2. Customers want it
The estimated viewership of video content in the US for 2020 was 244.4 million, and in 2022, this number is expected to increase. Big numbers like this prove that demand for engaging online video content is ever increasing.
You cannot wait around and waste this great opportunity. To scale your business online, you must focus on video marketing to achieve the goals you’ve set for your business. For example, online influencers can create promotional videos for you to fulfill the demands of your viewers.
3. Build your brand
Branding is the most important factor for the growth of any business in this digital age. Your strong brand can help you differentiate yourself from competing businesses. Having a reputed brand will ensure that customers prefer your offerings.
An easy thing you can do to create a solid brand online is to focus on video marketing. Persuasive, engaging, and informative videos show your target audience that you have something valuable to offer – allowing you to increase your influence.
4. Video and SEO
SEO is an important element of inbound marketing. Getting featured on the first page of web results can help you get more customers and increase your sales. The good thing about video marketing is that it can directly help you get higher rankings on SERPs.
Various studies have shown that Google and other search engines favor those web pages with video content. Adding videos to your blogs and home pages will enable your website to rank higher against keywords.
Online readers will spend more time on your website to watch the video, which will also be counted as a positive signal by search engine bots.
5. Stay ahead of your competitors
As mentioned above, many businesses worldwide still don’t focus on the importance of video marketing. Your efforts to focus on video marketing can help you get ahead of businesses that don’t focus on it as of now.
Being the first in your target industry to focus on video marketing will give you a competitive advantage over other businesses. It will allow you to get customers before anyone else.
6. It’s here to stay
The current stats of viewership of online video content show that it’s here to stay. With faster internet speeds and increasing access to smart devices, it’s expected that demand for video content will keep on increasing.
Another thing to note about video content is that it’s more entertaining and interactive than written content. Increased adoption of AR and VR solutions also confirms that video has a bright future.
7. Essential for email marketing
Email marketing is a great way to directly connect with your target audience. However, if you have not worked on email marketing before, it can get difficult to get the desired results.
The good thing about video marketing is that it can also be integrated with email marketing. Adding the word “Video” in your email subject line can increase the open rate of your video to around 200%. A video placed properly in your email can make your emails more interesting.
8. Social shares of videos
An important part of building your online brand is improving your social media presence. The more social shares you get, the easier it will be for you to benefit from word-of-mouth marketing. Statistics show that social content with video is more engaging and gets shared more than plain text.
Social media users have a short attention span. It is impossible to convince your social audience to read lengthy posts. Videos help you hook your audience and encourage them to share your content.
9. Better explanation of your products
It can become difficult to explain your products or services using text. For example, if you have built a SaaS product, publishing how-to videos about your product is better than publishing whitepapers.
Explainer videos are always better than plain text. They enable your viewers to get a hands-on experience of your products. A simple animation can portray your mission statement better than writing fancy words about what your company wants to achieve.
10. Find new customers easily
Finding new leads is a constant struggle for businesses. You can never cross your arms and wait for your customers to find you. You must do something on your part to find new customers. Video can be the missing tool you have not used to attract new customers.
As mentioned above, video can help your website rank higher on SERPs. Good video content also helps you strengthen your social media presence and encourages more customers to try your products and services.
11. Increase your sales
Adding CTA to your video content can enable you to generate more sales. The presence of good video content on the sales page of your website will persuade your prospects to buy from you. Besides that, good video ads run on social media can also multiply your sales in no time.
But what if you don’t want to undergo the hassle of creating videos? You can run ads on leading video streaming platforms like YouTube to increase your sales easily.
12. Great ROI
Video content has a measurable ROI that can show the effectiveness of your efforts. You can use the KPIs for video marketing to help you identify if your videos are proving any good for your online marketing strategy or not.
