Makers of Boss Baby 2 announced that the sequel to the hit Universal Pictures film will make it to theatres and OTT on the same day. Titled ? The Boss Baby: Family Business?, it will release in the theatres and on sister streaming service Peacock Premium simultaneously.
The news was revealed in a joint statement from Universal Filmed Entertainment Group and Peacock, and follows similar moves made by Disney and WarnerMedia to grow Disney+ and HBO+ subscribers, respectively. ?Families are at the heart of our decision today to make DreamWorks Animation?s The Boss Baby: Family Business available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,? Universal Pictures president Jim Orr said in a statement.