The cannabis industry has transformed from being a banned substance to a billion-dollar industry in a matter of years. A total of 19 states have legalized the recreational use of cannabis, creating space for businesses to make new, appealing products to satisfy growing consumer demand. The entire cannabis industry is expected to reach a valuation of $100 billion by 2030, according to Flowhub, as the substance becomes more widely accepted across the country.
Within the larger cannabis industry, there has been a boom in the luxury sector of the market. Long gone are the days of cannabis users being looked down on; the modern day consumer is elevated and tasteful. So, that is why a brand like Zootiez puts an emphasis on high quality products that are made by a team of creative, stylish and influential people.
Zootiez is a luxury cannabis brand that offers everything from small-batched, high-potency cannabis strains to stylish merchandise and streetwear. While the most popular strains of cannabis are Indica and Sativa, Zootiez is focused on creating rare and inventive strains to appeal to the elevated consumer, whether it be A-list celebrities, movie stars or rappers.
The Zootiez business model takes inspiration from major luxury brands, such as Hermes or Louis Vuitton, focusing on limited drops rather than a large continuous collection of products. The team tailors new strains to the taste of high-profile celebrity clientele, and each consumer knows that they are smoking a product that is designed for an aficionado.
The brand is just two years old, but the Zootiez team is comprised of legacy growers who have more than 30 years of combined experience. The founder of the company was born in Humboldt, California, a locale that is perfect for cannabis cultivation. The Breeding and Quality Control teams at Zooties are working hard to bring new and exciting strains to market with a new menu on the horizon for Spring 2023. Be sure to check out the website for more information.