When it comes to industry impact, what’s more impactful than reinventing the way the industry operates from the ground up? Venture Capital has long been about acquisitions and holding companies, but Alexandre Bonvin has imagined something different, and taken the next step to invent it. More than that, he’s implemented his idea, and taken it to an international scale. His plan? Make the best use of new blockchain technology by taking shares of his company, Audacia, and tokenizing them. Once they are on the blockchain, the dynamic value of the tokens can be tracked and traded, just like any other speculative asset.
Building E-Commerce with Audacia
It’s a radical idea, but Bonvin is no stranger to revolutionary business moves. Audacia, Bonvin’s investment company, acquired its first e-shop back in 2018. From there, five years of incredible expansion can only be credited to Bonvin’s bold business strategies.
“At Audacia, we are doing something quite unique,” says Bonvin, “As we now have a strong buy-and-build strategy for acquiring and consolidating e-commerce companies.” Where other venture capitalists might buy, build, and sell, Bonvin and Audacia buy and build, and then go on building. They update and modernize companies, multiplying their potential and expanding them without any end in sight. Audacia’s power to accomplish this grows with every new brand.
Blockchain Tech Backed by Real Value
The rapid expansion of additional brands has given Audacia incredible market sway, and a great deal of value that can be used to back its tokenized shares. When it comes to tokens on the blockchain, their speculative value is stronger when it’s tied to the real value of what they represent. The NFT crashes of previous years showed what can happen to tokens tied to untethered digital goods, but tokens tied to the market value of a real-world company are another thing entirely. Investors can have the same confidence in Audacia’s tokenized shares as they would have in more traditional market shares.
Bonvin sees these shares as being more fluid and tangible than the shares of old-style markets. He foresees investors tracking the growing value of their shares as Audacia continues to integrate new brands into its international portfolio. This should only accelerate as Audacia expands throughout Europe, the UK, and the US, where the company’s reputation is already making waves.
Innovating and Expanding
Emboldened by the post-pandemic shift toward e-commerce and the rapid expansion of blockchain technology, Audacia is capitalizing on a world that seems ready-made for its moment. With its fully optimized, cutting-edge e-commerce platforms and a base of powerful brands on which to build, Audacia is prepared to advance the horizons of technology at the same time it is reaching new markets and industries.The frontiers that will become available to Audacia are difficult to predict, as the business world remains in rapid flux and the technology on which e-commerce is built continues to evolve. As much impact as Alexandre Bonvin has already made with Audacia’s brands and strategies, it is potentially up to business leaders like him to imagine and invent the next era of innovation. Whatever comes next for Bonvin and Audacia, they’ve already begun a pattern of high-tech, industry-changing plans.