Continued repercussions for the actress as another endorsement slips away.
Korean actress Han So Hee faces the consequences of a personal controversy with the loss of another endorsement.
The “transit love” speculation surrounding Han So Hee’s relationship with actor Ryu Jun Yeol resulted in negative attention and a significant impact on both of their public images.
Several endorsements evaporated for the actress in the wake of the public scandal, and despite the decline in controversy, her brand partnerships continue to suffer.
Netizens come to Han So Hee’s defense amid NH Bank’s reported decision to replace her.
Reports on May 23 indicate that Hey Dealer, a platform for buying used cars, has severed ties with Han So Hee as their advertising face. Gaining prominence through her collaboration with Kim Hye Soo in a 2020 ad, an overwhelming response met her subsequent vlog-style commercials, amassing over 2.6 million views.
In the aftermath of her “scandal” with Ryu Jun Yeol, Hey Dealer disabled comments under her social media commercials and ultimately opted not to renew her contract, likely because of the ordeal.
New faces Suzy and Lee Jung Eun have reportedly taken over as Hey Dealer’s brand ambassadors, having already completed their advertisement shoots.
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FAQs about Han So Hee’s Endorsement Situation
Q: What controversy has Han So Hee been involved in?
A: Han So Hee became involved in a controversy after rumors of a “transit love” scenario with actor Ryu Jun Yeol made headlines, affecting her public image and endorsements.
Q: What endorsement did Han So Hee recently lose?
A: Han So Hee recently lost her endorsement deal with Hey Dealer, a platform for purchasing used cars.
Q: Have netizens made any response to Han So Hee’s endorsement losses?
A: Yes, there have been reports of netizens defending Han So Hee after news of her being replaced as a model for NH Bank circulated.
Q: Who are the new advertising models for Hey Dealer?
A: Suzy and Lee Jung Eun are reportedly the new advertising models for Hey Dealer, succeeding Han So Hee.
Conclusion
The aftermath of Han So Hee’s personal life controversy continues to have a ripple effect on her career as she experiences another endorsement withdrawal. Despite a decrease in the fierce public discourse, the decision made by Hey Dealer reflects ongoing challenges for the actress in navigating the commercial landscape. As new brand representatives step in, So Hee’s future endeavors in the industry remain to be observed.