Generative AI: Revolutionizing Retail Media Through Vedant Deshpande’s Perspective
The retail industry is undergoing a seismic transformation, driven by the emergence of Generative Artificial Intelligence (GenAI). According to McKinsey & Company, GenAI has the potential to create $240 billion to $390 billion in economic value for retailers, boosting industry margins by 1.2 to 1.9 percentage points. As