SAN FRANCISCO, Calif. — Azzi Fudd has been designated as Stephen Curry’s Splash Sister.
Curry is incorporating the star UConn freshman basketball player into his SC30 Inc. brand in a multifaceted name, image, and likeness contract that will help her success both on and off the court as the nation’s top recruit builds her collegiate career.
With two young kids, the Golden State Warriors’ reigning NBA scoring champion has long been committed to assisting women and has promised to do more for the women’s game. Fudd was one of two women invited to Curry’s elite camp in 2018, and the two have remained friends since then. That summer, Curry also hosted an all-girls camp.
Fudd’s involvement with SC30, Curry’s off-court management firm controlled by athletes, will encompass considerably more than just a sponsorship contract.
As she balances school, basketball, and the rigours of becoming a face for female athletes, Curry hopes to personally tutor the 5-foot-11 guard from Arlington, Virginia, who played at St. John’s College High School in Washington, D.C. He wants to assist Fudd in demonstrating her identity to the world, not just via her personality and passions, but also by giving a platform and financial support for her to convey her principles and ideals.
“Azzi Fudd is the best choice to start a brand relationship like this because she is the next face of women’s basketball and has been a part of SC30 Inc. and the Curry Brand family since she was an invitee to the All-American Camp,” Curry said.
Two-time NBA MVP Curry and his SC30 team plan to give Fudd guidance through professional services and growth opportunities to develop her brand. That will mean chances to host and attend events and be part of new brand partnerships, as well as to deliver her personal social impact initiatives while additionally promoting and being involved in some of those dear to Curry and his family.
College student-athletes can now be paid, and Paige Bueckers, a teammate of Fudd’s at UConn, secured a deal from Gatorade on Monday.
This might only be the beginning for Fudd and Curry.