The music industry is in shock following the announcement of Scooter Braun, the famous music manager, retiring after 23 years of work. Reputably collaborating with pop icons like Justin Bieber, Ariana Grande, and Demi Lovato, Braun has been instrumental in forming the careers of some of the biggest names in music. A new chapter in his career has begun with his declaration that he is leaving music management. Fans and colleagues are equally surprised and impressed by this move.
On Instagram, Braun shared a heartfelt message reflecting on his career and the reasons behind his decision to step away from management. He described his journey as having a ‘Forrest Gump’-like quality, witnessing and participating in the careers of extraordinarily talented individuals. Braun expressed a sense of wonder and gratitude, frequently pinching himself and questioning how he managed to reach such heights in his profession. He acknowledged that this chapter of his life, as a music manager, has come to an end.
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One of the main reasons for Braunās retirement is his desire to focus more on his family. He has three children with his ex-wife Yael Cohen: sons Levi and Jagger, and daughter Hart. Braun emphasized the importance of being present for his children as they grow older. He described his children as his “three superstars” and expressed his unwillingness to miss out on their lives. This decision, he noted, has been a long time coming, as he has been contemplating stepping away from management for some time.
Braunās reflections reveal a deep sense of personal growth and change. He admitted that he has wanted to retire for a while but was afraid to confront the question of who he would be without his role as a music manager. Starting his career at just 19, Braun has dedicated over two decades to the industry, often working around the clock, seven days a week. This relentless pace became his norm, and for a long time, he thrived in this high-pressure environment.
However, as his children grew older and his personal life encountered challenges, Braun began to reassess his priorities. He realized that his role as a father was something he could not afford to neglect. The decision to retire was not made lightly, but it became increasingly clear that it was necessary for his well-being and his family’s happiness. Braun’s message reflects a sense of acceptance and readiness for this new chapter in his life.
In his Instagram post, Braun also touched on the concept of destiny and faith. He spoke about the difference between one’s personal plans and what he referred to as “GODās plan.” Braun believes that his path has been guided by a higher power, and this realization has pushed him toward his decision to retire. He expressed a sense of peace with this transition, acknowledging that life often leads us in unexpected directions.
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While Braunās departure from music management is a significant change, he will continue to play a role in the industry as the CEO of HYBE America. This position will allow him to remain involved in the entertainment world, albeit in a different capacity. Braunās impact on the industry is undeniable, and his leadership at HYBE America will likely continue to influence the direction of music and entertainment.
The news of Braunās retirement has prompted an outpouring of support and appreciation from those who have worked with him and those who have followed his career. Many have praised his dedication, vision, and the positive influence he has had on the artists he managed. His departure is a reminder of the personal sacrifices often made in the pursuit of professional success and the importance of finding balance in life.
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Braun’s announcement is a moving analysis of the challenges of balancing a personal and professional life. It draws attention to how difficult it may be to balance a hard profession with raising a family. His retirement serves as a reminder of how important it is to put what really matters first, even if doing so means giving up a lucrative job. Braun leaves behind a trail of incredible accomplishments and leads by example in terms of personal development and equilibrium as he enters this next stage of his life.
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