“Troll Factory (Korean: 댓글부대) is a 2024 South Korean crime drama film written and directed by Ahn Gooc-jin. The cast includes Son Suk-ku, Kim Sung-cheol, Kim Dong-hwi, and Hong Kyung. Inspired by the novel of the same Korean name by Chang Kang-myoung, which delves into the National Intelligence Service’s illegal election intervention case, the film revolves around a company specializing in public opinion manipulation. Tasked with infiltrating internet platforms and swaying public sentiment through malicious comments, the narrative sheds light on the dark underbelly of online manipulation. “Troll Factory” premiered on March 27, 2024.”
CHARACTERS
- Son Suk-ku portrays Im Sang-jin, a newspaper reporter striving for reinstatement after being suspended for exposing corporate tyranny. He delves deeper into the workings of the ‘Troll Factory’, uncovering its influence in both political and business spheres.
- Kim Sung-cheol embodies Jjingppeotking, the adept leader of the group, showcasing quick thinking and spearheading public opinion manipulation.
- Kim Dong-hwi takes on the role of Chattatkat, an anonymous writer known for crafting engaging stories and serving as an informant who reveals the existence of the comment unit.
- Hong Kyung stars as Paeptaek, a keyboard warrior enthralled by the power of online public opinion manipulation, gradually succumbing to its allure.
- Lee Sun-hee plays Pyo Ha-jeong, the editor-in-chief of a newspaper company.
- Kim Jun-han appears as Nam Ki-hong, the head of the public opinion team.
- Park Sun-woo, Cha Young-ju, and Kim So-min also feature in the film.
STORYLINE
The storyline centers on Im Sang-jin, a reporter who faces suspension from his journalistic endeavors after bravely unveiling the oppressive practices of a corporate giant. His professional hiatus takes an unexpected turn when an anonymous informant divulges information regarding the clandestine world of online public opinion manipulation.
Im Sang-jin’s quest for truth propels him into a realm where the digital landscape holds sway over public perception. As he delves deeper into the intricacies of this covert operation, he grapples with the ethical dilemmas and moral complexities inherent in the manipulation of online discourse. Through his journey, Sang-jin navigates the blurred lines between journalistic integrity and the seductive allure of wielding influence in the digital age.
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