Consumer product companies are investing heavily in teams to collect product sales data and enhance their presence on customer online menus. In an era where real-time data is king, cutting-edge AI technology is emerging as a game-changer, offering a cost-effective solution for data collection and brand promotion for CPG companies. MFMsoft‘s Mobi is leading this transformation. As an AI-driven technology, Mobi is reshaping the landscape, enabling these companies to efficiently collect sales data from customers, distributors, and retailers, while simultaneously boosting brand visibility and credibility.
In a captivating feature article, Beverage Digest, the leading publication in the beverage industry renowned for its in-depth analysis of the global non-alcoholic beverage sector, dedicated significant coverage to Mobi. The article offered a profound exploration into the immense value that Mobi brings to beverage companies of all sizes, shedding light on its transformative capabilities and positioning it as a game-changer within the industry.
Launched on October 24, 2022, by MFMsoft, Mobi’s innovative software is now ready to be licensed to consumer product companies and brand owners worldwide.
The story of Mobi’s inception is one of collaboration, perseverance, and an accidental discovery. In January 2021, MFMsoft began working with Reyes Coca-Cola to develop a seamless software solution that would enable the beverage giant to capture product sales data from its customers in real-time. After months of testing, the MFMsoft team stumbled upon a groundbreaking feature—Mobi could also help consumer product companies control their product’s presence on customer online menus.
This unexpected discovery served as a valuable lesson for MFMsoft. As a result, the potential applications of their software were far more extensive than initially imagined. It also highlighted the importance of user feedback in shaping the future of the platform.
Mobi’s AI-driven software offers numerous benefits for consumer product companies, particularly in terms of data capture. Unlike data aggregators or analytic software, Mobi allows companies to directly capture product sales data from their customers’ systems in real-time. The seamless integration ensures that customers’ digital environments remain undisturbed, a crucial factor that had to be addressed when developing the software.
The impact of Mobi’s software is felt even more acutely when considering the limitations of API connections, the only digital solution previously available to consumer product companies. API connections grant access to all sales data from customer systems, making it impossible to focus solely on a specific company’s products.
This invasive approach is often met with resistance from customers, leaving companies reliant on delayed manual data reports. Mobi eliminates these hurdles, enabling consumer product companies to capture real-time product sales data from 100% of their customers, ranging from major retailers to restaurants, hotels, and stadiums.
Mobi’s AI also automatically injects authorized trademark-approved product images on customer’s online menus ensuring a consistent and accurate representation of the company’s products.
With its AI-driven software, Mobi is not only revolutionizing the way consumer product companies capture and utilize product sales data, but it is also promoting the safe and responsible use of artificial intelligence. The company’s commitment to seamless, non-disruptive integration into customers’ digital environments sets a new standard in the industry, offering a bright future for consumer product companies and brand owners globally.
As Mobi embarks on its journey, from licensing its software to consumer product companies and brand owners, its future is simple and direct: to empower every company with real-time product sales data capturing capabilities, regardless of language or location. By doing so, Mobi is transforming the consumer product industry, providing invaluable insights and paving the way for the next generation of AI-driven innovations.