Poojan Shah is a Gujarati director and music composer who have worked in multiple projects including Yaar naa badlaay, Mane khabar che, and Tujhe salaam amongst others. He has known to have worked with Gujarati artists like Devarshi shah, Netri Trivedi, Tushar Sadhu, Shraddha danger, Ojas Raval, Nisu baba and many more. He has recently started working on free online music live sessions on Instagram.
His music video album
?Karmo Ka Vyaapar? has recently been release. The video has been produced by Darshan Budhrani and directed by Poojan Shah. The song has been sung by Harsh Shah, alongside music composed by Poojan Shah. Khushi Shah has been casted as the main face of the video. Poojan has directed this film based on the current scenario on Pandemic. The video is inspired by the struggle and constant change of relationships after losing the loved ones in this thick situation.
The background score of the video depicts the painful and the gloomy outlook of the current times. Covid 19 has taken a lot from many people including their family, friends and close acquaintances. This has caused people real harm of being left alone and this video expresses that feeling of being lost.
Poojan Shah claims to present to people a unique yet a real life experience through this video album. He has also mentioned to have worked on such real life experiences in the past. Poojan Shah mentions that ?this has been an experiences adopted from the reality and we all have worked really hard to make this happen. Khushi has also done a great job expressing every emotion with perfection. I hope to make this work.