It has been made with the vision to offer products that can help people stay unique in the fashion game.
With the advent of so many businesses and industries across the world, people may wonder what could be the things that might have been helping these industries flourish so much. One cannot deny how the impact of newer technologies have brought in a new wave of change and development, but major thanks must go to young business minds who put in every possible effort to create a unique niche for themselves and create milestones with whatever they choose to do. The industry of fashion and apparel is one, which has so far seen a constant surge in its growth, thanks to people demanding newer and fresh designs and a comfortable collection for their wardrobe. This has led to the emergence of unique online fashion labels and brands like ICON. AMSTERDAM.
It is a strong vision of the company that it provides a fashion collection that can help people stay unique and give them the chance to sport fashion wear that they wouldn’t find anywhere else. It was noticed how people in the bodybuilding and fitness community in the UK craved pants that could provide them with a more stretchy and tighter material and fit. Also, these pants were not available in the Netherlands market and people had to order them from the UK. This led to the initiation of ICON. AMSTERDAM, with the aim to penetrate the fashion markets to provide what wasn’t available and create a unique niche. It is today a well-recognized online fashion brand that offers all classy and luxury trousers. The team at ICON. AMSTERDAM prides itself to be a part of the streetwear community as a one of a kind brand, bringing streetwear and art together.
The online fashion brand global, within just six months of its inception, skyrocketed after people went crazy after their unique collection of pants and trousers, which has now allowed the brand to offer more collections in pants, from jeans to track pants and shorts. Also, they do not want to expand to other product lines, keeping in mind brand exclusivity. They have also not sold to retailers because they do not wish their brand to lose its value.
ICON. AMSTERDAM has worked so well in just a few short years because they offer products that people can’t find anywhere else. So far, the brand has also attracted the attention of many influencers and celebrities, like Rico Verhoeven, the Heavyweight World Champion of Kickboxing (https://icon-amsterdam.com/collections/trousers-collection/products/the-viera-trousers-grey-white).
To know more, follow the brand on Instagram @icon.amsterdam and visit the website, https://icon-amsterdam.com/.