Born and raised in a small Wisconsin town, Gavin Lira‘s entrepreneurial journey began with a passion for helping people. He initially planned to become a therapist, but the world of entrepreneurship eventually captured his attention. Gavin soon realized that money was neither good nor evil; it was simply an amplifier of what already existed. He discovered that entrepreneurship was the ultimate personal development tool, and his business ventures became a reflection of his own growth.
At just 17, Gavin Lira ventured into the e-commerce space but faced early challenges. However, he soon found success by leveraging Facebook ads to gain traction for his business. This triumph led him to run Facebook ads for local businesses, which, in turn, inspired him to start a podcast. Through this platform, Gavin Lira interviewed influential entrepreneurs like Frank Shankwitz, the co-founder of Make-a-Wish.
It was through these interviews that Gavin Lira became familiar with the PR space, eventually leading him to co-found The Empathy Firm alongside his brother, Grant Lira. Together, they have built a company specializing in securing media coverage, particularly through podcasts, for B2B clients. The Empathy Firm goes beyond traditional PR, helping clients maximize ROI by leveraging these media features effectively.
Gavin’s entrepreneurial endeavors have earned him several accolades, including a TEDx Talk and features in Forbes, Entrepreneur, and other publications. He attributes his rapid growth to the connections he’s made along the way, emphasizing the importance of environment and relationships. In pursuit of further personal and professional development, Gavin has relocated to Las Vegas to collaborate with fellow entrepreneurs and refine his surroundings.
But Gavin’s story is not just about his own success; it’s also about giving back. The Empathy Firm recently launched a charitable initiative called Podcasts for a Purpose. For every podcast booking they secure for a client, the company feeds one hungry person. This initiative aligns with Gavin Lira’s original passion for helping people and demonstrates how The Empathy Firm’s values go beyond business success.
Gavin Lira’s journey from a small-town aspiring therapist to the co-founder of a thriving PR firm is truly inspiring. His dedication to personal growth and leveraging entrepreneurship as a force for good has not only driven his own success but also positively impacted the lives of countless others. As The Empathy Firm continues to grow, so too does the legacy of Gavin Lira and his brother Grant Lira.
The Empathy Firm is built on the principles of growth, connection, and giving back. With leaders like Gavin Lira and Grant Lira at the helm, The Empathy Firm is well-equipped to continue making a mark on this world with the clients that they serve, the team they work with, and the people who are positively effected by their giving back.
Gavin Lira’s entrepreneurial journey is a testament to the power of personal development, strong connections, and a commitment to giving back. Through The Empathy Firm, Gavin and Grant Lira have created a unique PR company that not only helps their clients but also makes a difference in the world.