In the world of marketing, a saying that inspires marketers to keep up with their marketing strategies goes like this:
“Good marketing makes the company look smart, but great marketing makes the customer feel smart.”
This quote is enough to state how important marketing is for a company’s development.
Suppose your company’s marketing team is working hard on experimenting with different strategies to draw better results but still hasn’t tried their hands at video marketing. In that case, they need to catch up!
Video is currently the most popular medium for consuming information among the online audience. Watching video requires the least effort, and thus, information (plainly informative, humorous, promotional, what have you) shared through videos is grasped more swiftly than any other medium. Even producing video is a piece of cake: all you need is a sound and video recorder, an innovative video editor, and a creative content idea –and there you have it! Fresh video content, all set to promote your business to all your existing and potential customers.
Statistics show the influence of video marketing
Video marketing has peaked in the past few years and has influenced almost all businesses, from small start-ups and entrepreneurs to global business companies. The numbers related to the efficiency of video content over the internet will blow your mind. These might just be the push your company requires to adopt video marketing:
- 6 out of 10 people prefer watching online videos instead of regular content on television.
- If we add up the duration of content watched on YouTube per day, over 1 billion hours of content is consumed in a single day, globally.
- As per reports, video content will soon be responsible for 82% of internet traffic by 2022, i.e., 15 times the traffic level reported in 2017.
All this data shows how much users stay occupied watching video content online. But if you’re still not convinced about investing in producing video content for marketing your company, and you prefer rotating text-based promotional documents among the users, it is high time you glance at these significant reasons highlighting why video marketing is the way to go.
6 reasons to choose video marketing for your company
Although there are uncountable benefits of choosing video marketing over other media, we’ve shortlisted some of the lesser-known, unique benefits of video marketing into 6 points.
1. They are shared rapidly.
Video content is likely to be shared more than other content forms like infographics, audio-based files, or PDFs. People stay more connected with a type of content that demands less effort. A short video of a few minutes can deliver many details in a significantly more straightforward way. They can be made even more exciting and seamless when you have ground-breaking video editorsat your disposal.
2. Video delivers more information.
It is a proven fact that when any piece of information is delivered in a video format, viewers not only show interest in it, but their tendency to learn also increases, compared to text. That is why information delivered through video has more impact that lasts for an extended period.
3. Digital platform algorithms support video content.
Leading digital media platforms like Facebook, Instagram, Google, etc., prioritize video content. It allows them to gain more space, relevance, and traction in users’ feeds. This makes the content repeatedly appear and trend before the audience, which increases overall interaction.
4. Video content is more trustable.
Video content creates a relatively friendlier environment than text-filled document files. Video content production involves thoughts from the whole team, from writer to video editor,which gives more sensible, thoughtful results. Users understand that the makers have put a lot of effort into the video production. Thus, they almost instinctively trust the creators’ hard work.
5. Videos can use animation and graphics.
Not everything can be comprehended through text. Where text does not work out, videos do, where the right video editorscan provide the right, engaging, finishing touch, the cherry on top.
Today, easy-to-use video editorsare among the top amateur-friendly tools proliferating in the market. These allow you to edit your videos flexibly, even without deep knowledge of editing software. Editing brings your creative ideas to life and shapes your imagination into attractive visuals, resulting in better content delivery.
6. Video content targets various platforms.
The world has always revolved around culture and entertainment and different mediums of delivering them. The present age revolves around visual media. As more people prefer watching videos, more platforms have been built over the years to share them too.
Creating content is one thing, but releasing and distributing it decides its reach. As the platforms compatible for sharing video increase day by day, you can benefit from promotional campaigns, on-demand services, and collaborations with influencers on different platforms. All this is possible only with video content and not with text forms.
How to create the most prominent video content?
No results come without hard work. So, if you wish to create the most engaging and attractive content, you need to put lots of effort and hard work into it.
Start with building content with a team that includes a good writer, a creator, and a capable video editor or designer.Once you’re done with the pre-production and video production, you can leave the post-production work to efficient video editors. When you promote your company among the users, hundreds of other companies are also trying to please them, maybe in the same way you are. You have to stand out of the crowd to win the race, which is possible only if you pursue an approach unique to your campaign and domain.
But what’s the individual approach, then? There’s no one prescription for it. You have to think out of the box, keeping your target audience in mind. Create content that hits a chord with the audience and softly influences them towards you. This will lead your business to achieve the heights of marketing and get you the success you deserve.