Before knowing the reasons of why you should hire a growth hacker for your startup it is necessary to first understand what is growth hacking and the role of growth hacker.
In an article titled “Find a Growth Hacker for Your Startups,” the term “growth hacking” was first introduced to the marketing community. In 2010, Sean Ellis coined the phrase “growth hacker.” A person whose major marketing goal is growth is defined as a growth marketer. Well to understand the overall work, we are here with DP Vishwakarma. He shared in detail about growth marketing.
Role of a Growth Hacker and its importance
- Growth hackers have a distinct role within the firm, in which they collaborate closely with numerous departments. All of their methods are based on their potential for scalable expansion.
- Growth hacking is emerging as a mix of traditional and new marketing trials that contribute to business growth, particularly for startups in the early stages of development. Many startups and businesses are aware of the term “growth hacking,” but they may not be aware of how to employ growth hacking strategies in their digital marketing teams.
- Professional growth hackers leverage their understanding of product and distribution networks to develop superior, technology-based growth options. You may take advantage of growth hacking strategies by adding a growth hacker to your digital marketing team.
How a Growth Hacker is useful for your Startup?
Growth hacking, as a startup marketing technique, enables small firms or startups to identify the most efficient marketing channels and employ various strategies to increase traffic and online visibility. As a result, the audience is engaged and the business is scaled. If you’re just getting started or need to revamp your current marketing plan, educate yourself with these crucial marketing metrics:
Growth Hackers Have a Unique Perspective and Toolkit: Traditional marketers adhere to a set of stringent guidelines that have been tested and proven to work. A growth hacker, on the other hand, will put into effect a fresh way of achieving the goals through his innovative ideas. He will not be afraid to employ a unique set of tools or a perspective that differs from the conventional. This type of creative thinking distinguishes them from a typical digital marketer.
Growth Hackers Have a Broader Perspective: A growth hacker with soft skills experience may communicate with other teams. In addition to pushing for conversion rate optimization tests, he can employ standard SEO strategies and support the email team in tweaking lifecycle campaigns. They have a bigger picture in mind and a lot of potential to transform the organization’s digital marketing initiatives.
Growth Hackers Take Risky Steps: They perform activities that appear to be controversial at times due to the bending of established standards. Growth hackers, on the other hand, tend to think outside the box when it comes to generating fresh digital marketing approaches, thus their activities convert into commendable selections in the long run.
Growth Hackers Are the Best Tool Users: Growth hackers are ideal for startups because they focus on using marketing tools that are specifically designed for them. They are constantly working to establish the company in the thoughts of the general public.
Analytical Mindset: When compared to standard digital marketers, growth hackers have a more analytical mindset because they focus more on your company’s specific path. Unlike a standard marketer, the position of a growth hacker necessitates a thorough examination of the paths traveled by customers to identify any inconsistencies in their system that may stymie their business’s growth.
Work Best with the Unknown: For improved traffic and consumer leads, growth hackers can work with unknown marketing strategies. They have no apprehensions about confronting anyone in the organization’s structure, and they even engage with engineering and product teams with ideas to increase progressive involvement.
Short-term Growth: Growth hackers are skilled at achieving short-term objectives. Traditional marketers, on the other hand, intend to achieve their objectives over a longer period. The major goal of growth hackers in startups is to improve the efficiency, speed, and quality of the website to meet the needs of customers in a short amount of time.
Growth Hackers are Experts in Current Digital Marketing Trends: They are experts in implementing digital marketing techniques while also considering the startup’s future needs. They are capable of implementing successful strategies that, with time, will become new SEO trends that traditional marketers will use daily.
Cost-effective: Growth hackers stick to their budgets and are best suited for businesses operating on a tight budget. This budget constraint ushered in new ways for firms to achieve their objectives through the usage of growth hacking technologies.
Careful Targeting: Growth hackers help startups by simultaneously targeting hundreds of websites with a well-designed infrastructure in a short amount of time. Rather than concentrating solely on a few keywords.
Lastly, a broader client base is necessary for startups. This is not achievable with traditional SEO techniques, which focus on certain niches to increase the relevancy of a potential customer’s query search. As a result, growth hackers take advantage of free channels to compensate for a lack of resources by employing their abilities to increase website traffic.
Why Should Start-ups Concentrate on Growth Hacking Techniques?
Stat-ups should focus on growth hacking techniques because in addition to creating tools to assess the success of your business, growth hackers apply strategies to boost your traffic and internet visibility. The following are some of the benefits of growth hacking techniques:
Identifying where your target audience spends their online time
- Growth hacking tools increase your market awareness while lowering your digital marketing techniques costs. For example, using social media profiles such as Facebook, Twitter, Google+, Linked In, and others to gain rapid exposure is the best approach to do it. The attention and uniqueness that your brand can produce are valued by these social networks.
- A compelling, direct, and engaging message can be a fruitful ground for your brand with a well-designed social strategy. A professional growth hacker will use social media to transmit a powerful message that is written in a precise way to transform the message into an event.
Conclusion:
Finally, it can be concluded that hiring growth hackers for startups is a method of accelerating your company’s growth. Market automation is now in place. Employing growth hackers as part of your digital marketing team is the most cost-effective marketing strategy.