“Internet is an ever evolving space and is bound to changes. Over the years, we all have witnessed the transition in the process of content production and consumption. With every shift, Postoast had to evolve in order to produce what its audience expected,” said Ashish Kumar, the successful founder and CEO of Postoast Media Pvt. Ltd. In 2012, Ashish started his Facebook page with no intension of monetizing it but for entertainment. However, the page earned him his first-ever income and gave his thoughts a boost that eventually gave birth to Postoast.
When asked about why he named his page ‘Postoast’, Ashish told that the words Post and Toast gave birth to the name of his Facebook page ‘Postoast’ which together means snackable content. “I wanted to build a one-stop destination for all things creative, informative, trending, entertaining and amazing,” added Kumar.
Talking about how his passion to become an entrepreneur dwelled in the rising age of new media, Ashish says, “I am active on social media since 2009. Back then, I was just a 19-year-old boy pursuing his B.Tech, who used to get mesmerized by the working of social media and the way it was spreading its roots all over the internet. I started my Facebook page out of personal interest and eventually converted that opportunity into earning.”
Postoast as a page became a star in just a month. The page gained 3000 visitors in one month. The bootstrapped start-up has come a long way since. Postoast has now around 3 Million monthly visitors on its website. Whereas, the overall monthly reach of all the properties of Postoast Media is more than 50 Million. In humble words, we can say that Postoast has never seen a low since it was launched.
“In order to succeed, your desire for success should be greater than your fear of failure” is the all-time agenda for Ashish. “Yes, my first step into the world of internet was an accident but eventually I realised that it was all destiny. Success is never achieved overnight! With no understanding of social media, no digital marketing course or analytical knowledge, when I started Postoast, many doubted my step. However, today, I can proudly say that success can always be earned if one truly aspires it. I made my passion constantly boost my determination to stay up in the game,” said Ashish.
Kumar added that consistency plays an important role. He said that his strong presence on social media not only helped a lot for the blog to reach the right audience. But, it also helped his to understand his audience and their behavior towards various content.
Currently, the social space on the internet is again taking a shift towards video-content and to match-up the pace, Postoast has also placed its foot into the production of video-content through its YouTube channel. And a website Crictoast which is completely dedicated to cricket. “It’s all about being aware and understanding what the audience want,” said Ashish.
With a small team of around 15 people working from different remote locations, Postoast produces read-worthy posts, authentic details, hilarious memes and other forms of valuable content. From the most happening stuff on the internet to the finer details of interesting topics, Postoast touches a versatile range of content, i.e. from entertaining to informative. The page targets people seeking amusing, interesting and trending content.
With the growing popularity of Postoast, the media house attracted many top companies such as ZEE5, VMate, Josh App, Dunzo, Zivame, Bet365, Bajaj Finserv, Dream11, 1xBet, Zoutons, Tata AIG, Sportskeeda, etc. for various collaborations.