His pure love for art, creativity and fashion, when combined with his courageousness and passion, gave birth to ‘Defiant Army’, a custom jackets brand.
There are a few people who only dream big but do not put in the necessary efforts, while some others make sure to go all out, work consistently and relentlessly to turn their dreams into a beautiful reality. Simone Giuliano did the same and created a one of a kind fashion brand named ‘Defiant Army’, creating unique custom jackets for everyone in the Italian landscape, a place which is already quite popular for the number of fashion brands it has produced so far.
Ask him what drove him towards the world of fashion, and the 30-year-old fashion entrepreneur says, “To offer my creativity across Italy, something that could stand apart from other brands, designs that people could identify with, and something that they would love to wear for radiating their unique style and vibe with my brand.”
Simone Giuliano says that his affair with creativity started since he was a kid when he began drawing. Slowly this hobby upped his confidence to learn more, and he started studying graphic designing while also learning other forms of creativity like writing, tattoos, etc. However, fashion was where he saw his heart hooked to and he decided to create his brand ‘Defiant Army, which he initiated in the middle of a pandemic, as a brave young fashion entrepreneur from Milan.
The leather jackets that Defiant Army makes have now become everyone’s favourite. They have been created with love for the art, attention to detail, and the stylist’s creativity, meeting the need of every single client. Simone highlights that the stylist personally goes around Italy to search for the best leather. Employing the best Italian leather, Defiant Army has thus become one of the best 100% made in Italy brands.
Simone Giuliano has also uniquely infused graphic arts in the designs of the jackets, with a focus on a great fitting, quality and style that can reflect that personality and the story of the wearer. The young businessman with a mixture of creativity, innovation, and audaciousness has created a winning brand, even in difficult times.