For more than a year, the entertainment industry has been on a rollercoaster ride. However, 2020 turned out to be a fruitful year for the OTT space. The COVID-19 pandemic and the new normal of working from home opened the doors for some extraordinary content. With entertainment knocking on everyone’s door, many web shows and films releasing on online streaming platforms saw the rise of the new-age actors. Focusing on informative yet entertaining content, Planet Marathi OTT has a treat for the Marathi viewing audience.
Akshay Bardapurkar’s OTT platform is one of a kind is all set to amuse the audience by bringing the finest of shows and films under one roof. With the dominance of OTT platforms in the entertainment industry, many A-listers are opting to do a web show. The transition has even helped many new-age actors and deserving talents showcase their mettle with their performances. We have witnessed the rise of many new performers through OTT releases, and Planet Marathi OTT aims to bring out fresh faces with their out of the box content.
The company recently appointed Jayanti Waghdhare as the AVP – Social Media. With an experience of more than ten years in the media and entertainment industry, Jayanti has been a former senior journalist and an anchor at Zee 24 Taas and Mi Marathi. Beginning her new journey with the OTT platform, she is overwhelmed looking at the ever-growing demand for web shows. “At Planet Marathi OTT, we are not only working towards delivering quality content but also give the budding talents a platform to show their potential”, says Jayanti.
Lately, the audience has been in awe of the concept of binge-watching. The trend of web shows and web series have seen the OTT platforms garner tremendous views. Inspired by some of the biggest OTT players of the world, Planet Marathi OTT is said to be a unique streaming platform catering majorly to Marathi viewers. Furthermore, Jayanti stated that the content created for the streaming platform will give many theatre artists and method actors a ticket to prove their prowess as an actor.
It was earlier known that Planet Marathi will have various shows, feature films and short films streaming on the platform. But the interesting thing to understand is what new Jayanti Waghdhare will bring in terms of content creating. Having interviewed Bollywood biggies like Shah Rukh Khan, Salman Khan, Ajay Devgn, Akshay Kumar, Madhuri Dixit Nene, Ranveer Singh and Deepika Padukone among others, we won’t be surprised to see a B-Town star feature in any web content over the streaming platform.