They have grown as an authentic, real brand and movement that serve something greater every time in a simple and fun way, changing lives.
The kind of massive momentum and level of insane growth a few industries have experienced over the years can be attributed to a myriad of reasons. One is, of course, the adoption of tech advancements and the latest tech trends, and the second is the relentless drive, passion, and commitment a few individuals and professionals have shown in turning their brands and initiatives into extraordinary success stories. We saw how two passionate beings, Ru Mackenzie and Ryan Hubbard, did the same by founding Cool 2Be Conscious in February 2021 to bring about waves of great changes in the world of alternative and comprehensive health and wellness.
On asking what they think has helped Cool 2Be Conscious (C2BC) grow as a movement in Australia in such a short period, they say that it is their authenticity and honesty in creating a movement to better the lives of people that have now spread word of mouth and helped their community to grow exponentially. They have already impacted over tens of thousands of people in Australia and inspired many others to create similar community sessions and continue to see their flow replicated across Australia. Within eight months, they had reached 20K followers organically, and within six months of starting this movement, they had become a 6-figure business.
They believe they stand different because they over-deliver on value, leaving customers to feel like they would pay 10x more than they did for that experience. They often use Google forms when doing a new session, event, or product to understand how it went for the customers and what they can do to alter, pivot, or change it to offer a greater experience. They also run giveaways for sold-out events and get thousands of entries. This way, the movement has been helping people become their best versions and their fullest expressions to attain true freedom and peace.
During the Covid crisis, they too had to face the brunt of the same, and hence had to stop offering in-person events and sessions. However, this inspired them to do it the digital way and reach people through online platforms. Evolving with technology, it proved for them a blessing in disguise as they could further grow their community and reach even those who couldn’t make it in person.
The founders attribute their success to not just their pure visions for people but also the passionate team behind C2BC (@cool2beconscious), which has created a massive impact, thriving on honesty and transparency.