Fans of Taylor Swift can now get their hands on a piece of her iconic game-day style. The Kansas City Chiefs varsity jacket that the singer donned at the NFL team’s New Year’s Eve game, where she cheered on her boyfriend Travis Kelce, is available for purchase. The jacket, designed by celebrity jacket designer Jeff Hamilton, is currently on sale for $722.50, marked down from its regular price of $850. To avail the discount, fans can use the code “TAYTAY” on Hamilton’s website.
The wool and leather jacket, known for its sleeve details, monochrome colorway, and embroidered Chiefs logos, is an exact replica of the one Taylor Swift wore at the game. The only difference is a small “Tay-Tay” embroidery on one of the singer’s pockets. Swift paired the custom coat with an all-black ensemble, including a fitted shirt, boyfriend jeans, stiletto boots, and a belt with gold detailing. Her signature fringe and red lip completed the stylish look, with a small braid added to her hair for a touch of flair.
After the Chiefs’ New Year’s Eve victory, Travis Kelce showed his appreciation for his girlfriend’s fashion choice by liking and commenting on a post shared by Jeff Hamilton. In the comment section, Kelce used fire and applause emojis, expressing his enthusiasm for Swift’s look.
This isn’t the first time Taylor Swift has made waves with her game-day style in Kelce’s suite. From her Arrowhead Stadium debut in September 2023 to a Christmas Day outfit featuring a Santa hat with Kelce’s jersey number, the pop star has consistently delivered memorable and stylish looks.
Travis Kelce is no stranger to bold fashion choices himself. In an October 2023 interview with WSJ Magazine, the NFL star admitted to being a style-obsessed “impulse shopper” and acknowledged that not everyone may appreciate his fashion taste. Despite potential criticism, Kelce emphasized that he dresses to have fun and put a smile on someone’s face.
As fans now have the opportunity to own a piece of Taylor Swift’s game-day wardrobe, it’s clear that the singer continues to influence and set trends, even in the realm of sports fashion.
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