According to people with knowledge of the case, a few Netflix U.S. subscribers viewed “Don’t Look Up” before its 2021 release and complained to the streaming giant that it came off as extremely somber. People stated that the movie’s writers responded to the criticism by upping the humor to boost the film’s popularity. Despite receiving negative and positive reviews from critics, “Don’t Look Up” was nominated for four Academy Awards and set the record for the most weekly viewing hours ever.
Persons with knowledge of the plans claim that Netflix now expects to boost the number of reviewers from its current base of 2,000+ consumers to tens of thousands of users globally early next year. To guarantee that every dollar spent on content receives the highest level of member engagement and attention, Netflix works hard. 223 million people use the company’s services internationally. Streamers are making this endeavor as they sharpen their emphasis on profitability and meticulously track their content spending.
Netflix has informed Wall Street that, despite losing members for two consecutive quarters this year, it intends to continue spending around $17 billion annually on new shows and films for the foreseeable future. The company’s subscriber base growth restarted in the third quarter. The Netflix Preview Club is a program that has been running for more than a year that draws on a tradition in Hollywood of polling fans before a big release. Some programs or films are seen by users before they are freely accessible on the streaming platform, who then respond to surveys on the material to say what they liked and didn’t.
Netflix has traditionally enjoyed letting artists make creative choices, so determining how much to rely on early viewer input offers a challenge. The streamer reportedly tries to be careful while giving criticism without pushing changes. Usually, the inventor gets to decide which adjustments to make. Climate change was shown as the world’s complacency in the scene where a comet threatens to destroy the globe in the Meryl Streep, Leonardo DiCaprio, and Jennifer Lawrence films “Don’t Look Up.” Calls for comment to “Don’t Look Up” author Adam McKay went unanswered.
Other streams have utilized such programs to solicit feedback from viewers. Amazon.com Inc.’s “Amazon Preview” effort has requested a restricted group of customers to evaluate and offer feedback on concepts, films, and TV pilots. By participating in the “Hulu Brain Trust” initiative, which is administered by Walt Disney Co.-owned Hulu, a limited group of viewers can offer feedback on content after it has been shown or answer poll questions.
Content is also vetted by Netflix professionals before it is uploaded. Before they are formally posted, all staff get access to Netflix movies and television shows. To assess what material is most likely to be a hit, the company examines analytics on viewers’ viewing patterns.