Uber CEO Dara Khosrowshahi recently shared insights into what makes a Super Bowl ad successful, emphasizing the importance of celebrity endorsements and strategic planning.
In a conversation with CNBC, Khosrowshahi highlighted the significance of big-name celebrities and extensive planning in maximizing the impact of Super Bowl advertisements. While the ads themselves often become iconic cultural references, securing a slot during the Super Bowl comes with a hefty price tag of over $7 million for just 30 seconds of airtime.
According to Khosrowshahi, companies need to leverage the star power of celebrities and ensure a well-thought-out campaign strategy to justify the substantial investment. He emphasized that simply buying ad space for the momentary exposure isn’t enough to justify the high cost.
Uber’s ad for this year’s Super Bowl, showcased during the football game, exemplifies this approach. The minute-long commercial for Uber Eats features beloved “Friends” stars Jennifer Aniston and David Schwimmer, known for their roles as Rachel Green and Ross Geller on the iconic 90s sitcom “Friends.”
By leveraging the star appeal of Aniston and Schwimmer and executing a carefully planned ad campaign, Uber aims to maximize the impact of its Super Bowl advertisement, making the significant investment worthwhile.