Walmart prepares a metaverse Electric Fest music festival experience.
Building on the Roblox metaverse revelation from last week, Walmart has unveiled Electric Fest.
Users may return to Walmart Land’s Electric Island this weekend, which was modeled after the best music festivals in the world.
For the first time on Roblox, the shop will be offering a festival experience that users can take part in from the comfort of their own homes and feature Madison Beer, Kane Brown, and YUNGBLUD.
A motion capture concert called Electric Fest seeks to “celebrate self-expression via music.”
On Roblox, it will be accessible in Walmart Land starting on Friday, Saturday, and Sunday at 7 p.m.
Poshmark acquisition plans are announced by Naver.
Poshmark, a marketplace for used clothing, will be purchased by South Korean search giant Naver for $1.2 billion in cash.
Subject to Poshmark stockholder approval and “the fulfillment of any other normal closing conditions,” the parties anticipate the agreement to completion by Q1 2023.
Poshmark will become a stand-alone Naver subsidiary run by the present management group and CEO Manish Chandra. It will continue to run under its current brand, and keep its Redwood City, California, staff, users, and headquarters.
With a Pinterest campaign, Made.com establishes social commerce as the pioneer.
Made.com, a retailer of furniture and home goods, is the first company in the UK to start an Idea Ads with Paid Partnership campaign on Pinterest.
The company’s partnership with two platform creators (Kerry Lockwood and Little Big Bell) aims to encourage Pinners to decorate distinctive rooms in their homes with vibrant and colorful accents in support of its Never Ordinary campaign.
To help companies work with creators to create “immersive, interactive branded content that consists of images and videos to tell a story and motivate the creator’s audience to action,” Pinterest recently introduced Idea Ads with Paid Partnership.
By pushing it to their target audiences and tracking its effectiveness on Pinterest’s ad platform, businesses are also allowed to grow collaborative content beyond the audiences of the creator.