LinkedIn Is Expanding Audio-Specific Features for Creators

LinkedIn Is Bringing More Audio-Centric Features For Creators:

LinkedIn, owned by Microsoft, is expanding its Clubhouse-style live audio feature in order to empower creators. The company, which first began hosting live audio events in January, will now make hosting available to all creators.

According to Engadget, the update allows all LinkedIn creators who use the platform’s “creator mode” to host live audio events as long as they adhere to the platform’s “community policies of being a trustworthy, safe, and professional provider of content.”

Though event hosting is currently limited to creators, any LinkedIn user is able to participate in the chats, the report said.

Creators on LinkedIn, like Clubhouse, can schedule audio events in advance and share the upcoming talks with their network.

According to the company, audio features are already being used by creators to expand their professional networks, connect with potential clients, and reach new followers. Video-centric live events are also in the works, though LinkedIn has not specified when they will be available.

The expansion comes as LinkedIn has significantly ramped up its efforts to become a more creator-centric platform, the report said.
The company said more than 10 million people are using the site’s creator mode, nearly double the 5.5 million who were using it in March, it added.

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