Activision Blizzard revealed in 2019 that it was intending to develop more games for the mobile platform and was considering to bring back all of its old franchises. Recently, the company additionally stated that it is making plans to make mobile versions of all of its game franchises and release them “over time”.
Activision Has Big Dreams
Daniel Alegre, president and COO of Activision Blizzard, revealed during a recent call with the investors that the company wants to make its franchises available to the masses and mobile devices are a crucial part of it. Alegre said. “We need to be sure that all of our franchises are available on billions of mobile devices that are being used currently. It is by far the greatest chance our company has and we’re already carefully investing to make it happen and to release all of the company’s franchises on mobile gradually. That is very, very important for us”.
Alegre also revealed that they have limited resources to invest and are therefore planning to focus on where there are huge opportunities.And, to them its mobile devices right now. Call of Duty: Mobile is the company’s recent successful game that has surpassed 300 million downloads since its launch a year ago. They also own King Digital, the developers of the Candy Crush franchise that is very popular on mobile devices.
Mobile is already a huge segment for Activision Blizzard. During July-September 2020, the company grossed $661 million from all of its mobile games. It compares to $514 million earned on PC and $695 million earned on console. These figures indicate that mobile earnings contributed around 34% to Activision Blizzard’s total of $1.95 billion in revenue for the period. Most of Activision’s mobile games are freely available for playing, and they earn considerable amounts of money through microtransactions. The business practice has been highly rewarding for Activision, as the company roped in $1.2 billion through microtransactions in the July-September period.