Thor: Love and Thunder from Marvel is outperforming Friday's predicted weekend box office numbers.

The fourth instalment in the Thor franchise is projected to launch to $143 million over three days, placing it third overall and slightly behind Jurassic World Dominion's $145 million opening weekend.

Disney's Doctor Strange in the Multiverse of Madness, which debuted in May to a $187 million opening, takes the lead among the group.

Love and Thunder was expected to make between $150 and $170 million going into its debut weekend, but after Friday’s $69.5 million opening day (including $29 million from Thursday previews), the figures were lowered to around $135 million.  

Comparatively, Thor: Ragnarok from 2017 made $122 million in its first weekend and is primarily credited for reviving interest in the character and fundamentally changing the tone of the franchise.

Love and Thunder’s $143 million haul puts it at number 12 on the list of the biggest Marvel debuts, between Guardians of the Galaxy Vol. 2 ($146.5 million) and Iron Man 2 ($128.1 million). 

Love and Thunder faces a difficult battle, though, with a high $250 million budget tag and dismal reviews compared to other recent films. Despite the lacklustre responses from both fans and reviewers, 

But Love and Thunder is also dealing with director Taika Waititi’s ever-evolving relationship with the public. 

The movie had a $159 million opening weekend, exceeding forecasts internationally. Its global premiere will then surpass $300 million.