T-Mobile to Acquire Ryan Reynolds' Mint Mobile for Up to $1.35 Billion
T-Mobile has acquired Mint Mobile, a prepaid wireless brand co-owned by actor-entrepreneur Ryan Reynolds, for up to $1.35 billion
The deal involves the acquisition of Ka’ena Corp. and its subsidiaries, including Mint Mobile, Ultra Mobile, and Plum
T-Mobile plans to use Mint's direct-to-consumer marketing expertise to expand its customer base and reach new markets
After the acquisition, Mint Mobile will operate as a distinct business unit with David Glickman and Rizwan Kassim staying on as founders
Ryan Reynolds will continue as Mint's creative spokesperson, holding around 25% of the company
T-Mobile plans to maintain Mint Mobile's current pricing plans, which offer unlimited talk and text and up to 4GB of data per month for a starting price of $15
The acquisition will cost T-Mobile up to $1.35 billion, with 39% paid in cash and 61% in stock
T-Mobile CEO Mike Sievert is excited about using T-Mobile's resources to enhance the Mint and Ultra Mobile brands
Ryan Reynolds shared a humorous video featuring Sievert on social media, jokingly referring to him as his new dad