Of all K-pop artists, BLACKPINK had the most views on YouTube in 2023.

Throughout 2023, BLACKPINK's remarkable influence and widespread prosperity were apparent, even though they had not issued a group album and had only provided a non-promotional tune for their video game "The Game."

Rising to prominence in 2023, Blackpink was named the K-pop artist with the most views on YouTube for the previous year, having received over 4.037 billion views on the platform.

Along with the exceptional Karol G and Bad Bunny, Blackpink's numbers, which have enabled them to surpass BTS (3.165 billion views), Twice (1.648 billion views), and Stray Kids (1.382 billion views) in the K-pop field, have also positioned them in the Top 3 most viewed Musical Artists on the platform in 2023.

Despite having a small discography, Blackpink is currently the only musical artist to reach 90 million subscribers on the platform. 

They are also the first to have over 33 billion total views in the history of the platform and the only K-pop act to have four videos with over 1.5 billion views on YouTube.

Not only in K-pop but also in the international music business at large, BLACKPINK has cemented their status as one of the most influential and successful musical artists of our time by breaking records and breaking down barriers.