Although the notion of the Metaverse has been present since the 1980s, it is only in the last few years that hundreds of projects have emerged.
We are now living in gamified worlds with limited integration and engagement capabilities. Right now, the Metaverse is still a blank canvas for early users to experiment with.
However, when considering the future of Metaverse involvement and integrating the physical and digital worlds, we must push the boundaries and go beyond what is currently considered a metaverse.
Let's start with those who have started to construct the new internet, which promises to be a powerful tool for commerce, engagement, and entertainment.
To flourish and become a common tool in people's daily lives, the Metaverse must allow users to interact with it. Metaverses sound wonderful as a science fiction concept or in the game industry.
However, in order for them to succeed as a social and economic tool, we must ensure that there is a layer of utility or incentives that encourage consumers to stay engaged.
Due to blockchain technology, nonfungible tokens (NFTs), extended reality (XR), artificial intelligence (AI) capabilities, and more, Web3-powered technology has a big role to play in helping push forward with the concept and idea of the Metaverse.
Metaverses that have particular functionalities, speak to their consumers and industry of choice, and create new virtual engagement channels would benefit the most from a metaverse.
As an added layer of engagement, brands may use the metaverse to extend their fan bases and develop communities. As a result, not only will the elements be unique, but the branding across the Metaverse will have to be as well.
As more corporations choose to expand their community involvement efforts into the Metaverse, the Metaverse must become more flexible.