Advertisements on political and social issues Data Targeting in a Public Database

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Meta Platforms, which owns Facebook, said on Monday that it will provide more data on the targeting decisions made by marketers running political and social-issue advertising in its public ad database.

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In an expansion of a test began last year, Meta said it would include specific targeting information for these individual ads in its "Facebook Open Research and Transparency" database utilised by academic researchers.

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"Instead of analysing how a Facebook ad was delivered, it's actually looking at an advertiser strategy for what they were attempting to do," Meta's vice president of business integrity, Jeff King, said in a phone interview.

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In recent years, the social media behemoth has been pressed to provide more transparency about targeted advertising on its platforms, particularly during election seasons.

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It created a public ad library in 2018, albeit it was panned by some academics due to bugs and a lack of specific targeting data.

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Can't sleep?

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The ad library will soon include a summary of targeting information for social issue, electoral, and political advertising placed by a page, according to Meta.

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The additional information in the ad library will be added in July, according to Meta.

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The data for vetted researchers will be available at the end of May, with information going back to August 2020, according to the company. READ ALSO : Direct Messages on Twitter now have keyword search

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