In comparison to Matt Reeves’ The Batman, which debuted on the streaming service HBO Max, Black Adam’s digital distribution lagged behind
The result led to Henry Cavill leaving his Superman role and the declaration that Black Adam will not appear in the first installment of the new DC Universe narrative.
1.2 million homes watched Black Adam during the course of its first three days on HBO Max, according to statistics from Samba TV
This falls short of other superhero movies that have recently been made available on streaming services, such as The Batman and Thor: Love and Thunder, which was deemed lacking by MCU standards.
The Gen Z viewership estimates for HBO Max over-indexed by 6%, and there was an almost 25% excess of Black households tuned in compared to the national average.
This is encouraging for the streaming service since it shows that there are lessons to be learned from Black Adam. Below is the whole statement made by Dallas Lawrence, SVP of Samba TV:
Several elements will need to be taken into account to determine the answer to the question of whether Black Adam can be regarded as a box office success.
With a rumored $195 million budget, its current global box office earnings of just under $400 million barely cover expenses.
Another DC product, The Batman, had a comparable budget but produced twice as much revenue during Black Adam’s debut weekend and almost as much revenue globally