The opening weekend for Avatar: The Way of Water wasn’t very strong, but it might not be a terrible sign
The movie debuted in theatres on December 16 and is the much-anticipated sequel to James Cameron’s 2009 blockbuster Avatar, which shot to the top of the box office upon its first release
This follow-up, which has a price tag of around $460 million before accounting for marketing expenses
Avatar: The Way of Water’s opening weekend is expected to be close to $135 million, which is much less than the $150 million initial forecasts, which were already below expectations.
It will fall behind higher-grossing franchise movies like Star Wars Episode VIII: The Last Jedi, Rogue One: A Star Wars Story, Star Wars Episode IX: The Rise of Skywalker, Star Wars Episode VII:
The Force Awakens, and Spider-Man: No Way Home (which led the pack with $260.1 million).
The next greatest hold is Rogue One at 35%, while Avatar 2’s Friday to Saturday hold is a decline of only 15%, beating all those titles by a significant margin.
The success of Avatar: The Way of Water at the box office will determine the fate of the Avatar franchise.
Cameron is now filming Avatar 3 with The Way of Water with an eye on a Christmas 2024 release.