Top marketers will meet in person on May 24 at the Variety Entertainment Marketing Summit, presented by Deloitte, at the NeueHouse in Hollywood, after two years of the pandemic.

Many of the most significant marketing and media moves in recent months are discussed in this year's panels.

"The streaming landscape is fiercely competitive, and new participants are constantly entering the market," Arbanas says.

"In terms of their readiness to sign up for services, cancel services, and have new services, our younger generations are driving quite a bit of that volatility."

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can design a very customised bundle with the content they want while staying under budget."

As it becomes safer to get out into the world again, some streamers aim to meet their viewers where they are in their towns.

Social activity and outreach can help to start and keep a conversation going.

"We build experiences for the populations we serve, therefore a lot of our work for the multicultural marketing team is experiential."

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