Many A-list celebrities have lent their star power to Dunkin’ Donuts’ advertising campaigns, and Ben Affleck is no exception.
The beloved coffee and baked goods chain has featured the acclaimed actor in a series of commercials.
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Ben Affleck’s inaugural advert for Dunkin’ was unveiled during the Super Bowl broadcast on February 12, 2023.
The Hollywood star has been the focal point in more than 15 Dunkin’ promotional spots to date.
These adverts have been featured in major broadcasts including the 2024 Grammy Awards and Super Bowl 2024.
Affleck’s collaborations have been further amplified by appearances from celebrated personalities like Jennifer Lopez, Ice Spice, and Charli D’Amelio.
Beyond the final commercial products, Dunkin’s social media platforms serve as destinations for outtakes and additional content.
An affiliate offered insights to ET exclusive on Ben’s robust engagement with Dunkin’: “Ben, a long-time fan of Dunkin’, has found an ideal partner with the brand.
“His comprehensive involvement spans from contributing to commercial scripts, to directing, as well as acting in the ads.
“Bringing humor and charisma to the set, he’s garnered a lot of excitement for the campaign and its commercials.”
The second star-studded Super Bowl advert with Affleck premiered on February 11, 2024.
The commercial was notable for its array of guest stars including Jennifer Lopez, Jack Harlow, Tom Brady, Matt Damon, and Fat Joe, who humorously intervened in Ben’s attempt to start a boy band, the Dunkings.
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Following the commercial’s debut, Dunkin’ released Dunkings-themed merchandise, and the DunKings Iced Coffee became available at participating Dunkin’ outlets.
This unique beverage combines iced coffee with vanilla, cream, sweet cold foam, and a sprinkle of cinnamon sugar.
Per sources cited by CNN, Ben was compensated with a substantial $10 million for his participation in Dunkin’s two Super Bowl commercials.
An insider divulged: “Their donut sales surged to record heights the day following the commercial’s premiere, which speaks volumes about its impact.”
A Dunkin’ senior official discussed the campaign’s reach with Entrepreneur: “A single airing generated seven billion media impressions, setting a vibrant tone for the year.”
Importantly, the partnership also includes donations to the Eastern Congo Initiative, a non-profit organization co-founded by Ben and Whitney Williams in 2010.
Ben Affleck has starred in over 15 commercials for Dunkin’ Donuts.
Yes, Ben Affleck’s first commercial with Dunkin’ was broadcast during the Super Bowl on February 12, 2023. He also had a Super Bowl commercial in 2024.
Yes, Ben Affleck has appeared alongside other celebrities like Jennifer Lopez, Ice Spice, and Charli D’Amelio in Dunkin’ commercials.
Yes, following the airing of Dunkin’s Super Bowl commercial in 2024, Dunkings-themed merchandise became available, along with the release of a special DunKings Iced Coffee.
The DunKings Iced Coffee features iced coffee with vanilla, cream, sweet cold foam, and is topped with a sprinkle of cinnamon sugar.
The partnership includes donations to Ben Affleck’s Eastern Congo Initiative, a non-profit organization he co-founded in 2010.
Ben Affleck’s significant involvement with Dunkin’ Donuts commercials over the past years highlights a successful fusion of celebrity endorsement and brand marketing. From his first Super Bowl ad to appearances alongside other notable celebrities, Dunkin’ has leveraged Affleck’s charm and humor to capture the public’s attention and drive sales. With a sizable financial deal, intriguing campaigns, and a charitable component, Ben Affleck’s presence in Dunkin’ ads is much more than just product promotion – it’s a partnership that resonates with a wide audience, spotlights creativity, and supports meaningful causes.
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