The Buzz Around Xiaomi SU7 Electric Car:
Continued Popularity Amid Setbacks
Xiaomi, a major contender in the electric vehicle market, has made headlines with the launch of its electric car, the Xiaomi SU7. Known for its affordable price point and modern design, the SU7 has amassed over 100,000 bookings thus far.
Despite facing setbacks such as brake design issues, the electric car remains a consumer favorite. Enthusiasts are now speculating about a potential wagon version of the existing SU7 sedan. Imagined renderings of this wagon model have sparked discussions across the internet.
The New Rendering Suggests Xiaomi SU7 Estate
Inspiring Familiarity Yet Novelty?
A digital rendering posted on Instagram by sugardesign_1 illustrates the concept of a Xiaomi SU7 Estate. The proposed touring version maintains the original design up to the A~B pillars but introduces the classic wagon roofline after the second-row doors. Not prevalent in the sedan, a roof rail and a cargo box have also been envisioned.
The SU7 has drawn some design cues from the Porsche Taycan, and similarly, the hypothetical wagon evokes comparisons to the Porsche Taycan Turismo. The rendering shows a sporty and dynamic profile, complete with a speed-inducing sloping DLO line.
Xiaomi’s Focus on SUVs
Wagon Yet a Dream, SUV Reality in Progress
The imaginative wagon rendering showcases a striking rear end distinct from the sedan variant. The redesigned tailgate and aesthetics such as the spoiler add a visual appeal. However, this remains a concept and varies from the current SU7’s specifications. On a realistic note, Xiaomi is advancing with the development of the SU8, a crossover SUV evolution of the SU7 that borrows the sedan’s Modena platform, batteries, and motor. An official reveal is anticipated later this year.
The Unbelievable Price of Xiaomi SU7
A Striking Bargain with Concealed Losses
The Xiaomi SU7 has made an impact with its competitive pricing, set at a starting point of $35,000. This raises the question – how profitable is this venture for Xiaomi? Citigroup’s analysis reveals that Xiaomi incurs an approximate loss of $1,140 per SU7 sold, yet the tech giant seems prepared to sustain these losses from electric car sales for an extended period of over five years.
Frequently Asked Questions (FAQ)
- What issues have been identified with the Xiaomi SU7?
- The Xiaomi SU7 has experienced issues with brake design.
- How many Xiaomi SU7 reservations have been made?
- Over 100,000 reservations have been made for the Xiaomi SU7 to date.
- Is Xiaomi planning to release a wagon version of the SU7?
- While there are no official plans for a wagon model, digital renderings of a possible Xiaomi SU7 Estate have generated interest online.
- When is the crossover SUV SU8 expected to launch?
- The unveiling of the Xiaomi SU8 is expected in the second half of the year.
- Is Xiaomi profiting from the sales of SU7?
- No, it is estimated that Xiaomi loses an average of $1,140 per SU7 sold. However, Xiaomi is prepared to absorb these losses for over five years.
Conclusion
The Xiaomi SU7 has quickly become a topic of interest in the electric vehicle market, drawing comparisons to high-end models like Porsche in design but offering accessibility through its aggressive pricing strategy. Despite facing technical challenges and operating at a loss, Xiaomi’s ambitious introduction of EVs exhibits the company’s commitment to shaping the future of transportation. Enthusiasts eagerly await further innovations, such as the anticipated SUV model SU8, while dreaming of additional variations like a possible SU7 Estate. With continued interest and speculation, Xiaomi’s journey in the EV landscape is certainly one to watch.