A new design will be introduced shortly.
The K-pop group RIIZE revealed a sneak peek of their official light stick on their X (Twitter) on March 4, 2024.
Nonetheless, the design immediately drew ire and mockery from fans and onlookers.
Fans Respond with Mockery to RIIZE’s Light Stick Teaser
Fans expressed dissatisfaction, humorously insinuating the lightstick resembled an inverted “7” rather than a symbol representing the band.
the real use of riize lightstick
— wiz (@jhyngae) March 5, 2024
Following the initial launch, the design announcement was deleted on March 6, 2024. The team confirmed they would redesign the light stick, with an official release slated for April 2024.
This swift response is not unprecedented for RIIZE; they previously revised their fan club name from “SUNZ” to “BRIIZE” in September 2023 following negative association with the controversial “Rising Sun” symbol.
The Renaming of RIIZE Fanclub Following Controversial Associations
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FAQs about RIIZE’s Light Stick Redesign
Why did RIIZE retract the original light stick design?
Due to the overwhelmingly negative feedback from fans who did not appreciate the design, the group decided to retract the original light stick design.
What did the fans say about the original design?
Fans expressed discontent, often using humor to point out that the design resembled an inverted “7” which did not seem to accurately represent the group.
When can we expect the new light stick design to be released?
RIIZE plans to release the newly redesigned light stick officially in April 2024.
Has RIIZE had to make changes due to fan feedback in the past?
Yes, in September 2023, RIIZE changed their fan club name from “SUNZ” to “BRIIZE” after the original name drew criticism for its resemblance to the contentious “Rising Sun” symbol.
Conclusion
RIIZE’s proactive approach in listening to their audience and willingness to make changes based on feedback is notable and demonstrates a commitment to their fanbase. As the group revisits the drawing board for their light stick, fans are left anticipating a new design that will hopefully meet their expectations and properly symbolize their adoration for the band. The incident highlights the power of fan feedback in the K-pop industry and the importance of brand representation in merchandise. Stay tuned for the reveal of RIIZE’s new light stick design in April 2024.