As announced in the US by Billboard on March 5th, LE SSERAFIM’s lead track “Easy” from their third mini album has made its debut on the prestigious “HOT 100” chart at number 99. This milestone follows the group’s ongoing success in Korea and Japan, marking a significant extension of their international presence with a spot on the US Billboard “HOT 100”.
The “HOT 100” chart factors in a variety of data including physical album sales, digital downloads, streaming figures, radio airplay, and YouTube views. It presents a greater challenge for international artists to secure a position due to the difficulty of obtaining radio airplay in the US. With the Billboard charting period running from Friday through Thursday, “Easy” still managed to chart despite its Monday 6 p.m. release.
![LE SSERAFIM Hits US Billboard ‘HOT 100’ Chart at 99th Position 3 le sserafim](https://i0.wp.com/theubj.com/uae/wp-content/uploads/2024/03/le-sserafim-2-030224-1.jpg?resize=1170%2C1755)
Simultaneously, LE SSERAFIM’s self-titled third mini album clinched the No.8 position on the Billboard 200 chart. Having secured a Top 10 spot with their last two releases, “UNFORGIVEN” and “Easy,” LE SSERAFIM has demonstrated the power of their well-established US fanbase. Additionally, they became the fourth K-pop girl group to achieve the feat of entering both key Billboard charts, standing alongside BLACKPINK, TWICE, and NewJeans.
Their US achievements are a testament to LE SSERAFIM’s strategic promotional efforts and compelling performances. The group made a strategic decision to use social media as the main promotion tool, bypassing traditional TV and radio appearances. They initiated the #MakeItLookEasy Shorts challenge in collaboration with YouTube to disseminate their new music worldwide. Leveraging their performance prowess, LE SSERAFIM produced a variety of video content to capture the attention of international audiences.
LE SSERAFIM continues to fortify their presence in the US music scene, breaking records on major charts like Billboard, Spotify, and iTunes with each new release. Their first English digital single “Perfect Night” was released last October after they had made significant strides on various music charts.
The daily streaming figures of “Easy” on Spotify’s US Top Songs chart went up as much as 40%, outperforming “Perfect Night” and setting a new weekly streaming benchmark for the group. These numbers indicate a growing listener base, garnered through their innovative and engaging promotional tactics.
poised to further solidify their influence on American soil, LE SSERAFIM will be the sole K-pop girl group to perform at the influential Coachella Valley Music and Arts Festival, scheduled for the 13th and 20th of the following month. Their recent chart success coupled with their upcoming Coachella performances are primed to bolster their standing in the US music industry.
FAQs
- What is the significance of LE SSERAFIM’s song “Easy” charting on Billboard’s “HOT 100”?
- How does Billboard’s “HOT 100” chart calculate its rankings?
- What is the Coachella Valley Music and Arts Festival and why is LE SSERAFIM’s performance there important?
- How has LE SSERAFIM’s strategy for promotion in the US differed from other K-pop groups?
- Which other K-pop girl groups have made it to the top charts of Billboard?
Conclusion
The Billboard “HOT 100” entry of LE SSERAFIM’s “Easy” at No.99 marks a significant stride in the US market for this K-pop sensation. In the competitive realm of music, LE SSERAFIM has cleverly utilized social media and video content to bypass traditional promotional routes, showing that strategy is just as important as talent in achieving international fame. With their Coachella performances on the horizon, LE SSERAFIM is undoubtedly a name that will continue to resonate in the US and globally as they redefine what it means to be a successful K-pop group abroad.