“How can a company be this shameless?”
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This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
In what can only be described as a perplexing decision, BELIFT LAB released a video defending themselves from accusations of plagiarism brought forth by ADOR and CEO Min Hee Jin. The video, titled “BELIFT LAB’s Statement In Response To Plagiarism Accusations,” features the Co-CEOs of BELIFT LAB denying widespread allegations of copying concepts between NewJeans and ILLIT.
The video states that charges of plagiarism have become a “rite of passage” for groups debuting after NewJeans; it highlights their use of the term “NOT NewJeans” in their branding book for ILLIT as evidence against claims of copying; and it draws contrasts between NewJeans’ appeal to older audiences and ILLIT’s targeting of teenagers.
Despite the provision of what BELIFT considers “evidence,” such as purporting that NewJeans plagiarized other K-pop groups, the consensus among fans seems to be that BELIFT’s defense falls short. For those interested in forming their own opinions, BELIFT’s video is available for viewing.
The overwhelming majority of comments on the video are highly critical, a reaction supported by the stark contrast between its 7.7k likes and over 530k views. A particular comment, which suggested showing evidence from the planning stages of ILLIT’s development to conclusively prove no plagiarism took place, sparked attention for being deleted by the company, leading to the notion being replicated across the public forum to ensure visibility.
“No but all things aside, if you want to clearly prove that you didn’t plagiarize, shouldn’t you bring evidence from the planning stage, such as sketches and reference images, etc., to refute it…?”
Following the deletion, a surge of the same message began to populate comments sections across various platforms, bringing even more negative scrutiny to BELIFT LAB. Below are comments from a forum highlighting the public’s response.
The controversy continues to unfold as we await the repercussions that BELIFT LAB may face due to this incident.
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Frequently Asked Questions (FAQs)
- What accusations are being made against BELIFT LAB?
- Accusations of plagiarism between their groups NewJeans and ILLIT, particularly concerning their branding and targeting of audience demographics.
- How has BELIFT LAB responded to these accusations?
- BELIFT LAB posted a video titled “BELIFT LAB’s Statement In Response To Plagiarism Accusations,” in which they defend themselves against the plagiarism claims.
- Why is the comments section of BELIFT LAB’s response video significant?
- It has been noted that critical comments, especially ones suggesting showing development-stage evidence for ILLIT, were deleted, leading to increased scrutiny and criticism of BELIFT LAB.
- What is the public’s reaction to BELIFT LAB’s response?
- The response has been predominantly negative, with fans expressing dissatisfaction and disbelief at the company’s handling of the situation.
- What is the HYBE vs. ADOR CEO Min Hee Jin series about?
- This series covers the ongoing controversy and developments in the feud between HYBE (the parent company of BELIFT LAB) and ADOR CEO Min Hee Jin.