As the sporting season draws near, a fashion craze that combines athletic jerseys with casual attire such as jeans or skirts is the latest trend.
The “blokecore-look,” a fashion movement that turns sports uniforms into a daily fashion statement, mixes “bloke,” British slang for a regular man, with “normcore,” a trend characterized by simple and effortless style.
The term was popularized after a video by British TikToker Brandon Huntley on December 26, 2022, showcased this fashion on the streets of Britain.
With Generation Z’s endorsement, including famous female K-pop idols, blokecore has an oversized, more toned-down aesthetic than past athletic styles.
Sports kits were featured by NewJeans in the MV for their debut track “Attention” and similarly by BLACKPINK’s Jennie in the “Pink Venom” MV.
The upcoming sports season has led to a surge in demand for these uniforms.
Data from Korean fashion retailer Musinsa shows a 16-fold increase in transactions of sports uniforms from January 15th to February 13th when compared with the previous month.
Sales for new season sports kits continue to increase.
Soccer is the most sought-after sport, with a 150% increase in searches for soccer uniforms on Musinsa.
Domestic professional soccer teams, like the 2024 K League 1, are particularly popular.
Daegu FC’s exclusive releases on Musinsa by Goals Studio sold rapidly—authentic uniforms sold out within two and a half hours, and replicas soared up the real-time rankings.
In esports, outfits are in demand each season as well. Notably, the LoL teams T1, DRX, and Nongshim RedForce spring season kits were instant hits, with DRX’s release selling out in a day.
Korean professional baseball teams are also set to release new uniforms for the upcoming season in March.
The Gangnam Branch of Shinsegae Department Store will feature an Umbro pop-up until February 28th to celebrate the historic British brand’s centenary.
Umbro, a brand cherished by soccer enthusiasts since 1924, is now attracting Gen Z customers with its long-standing heritage and alignment with the blokecore trend.
Source: daum
FAQs About the Blokecore Fashion Trend
- What is the blokecore look?
- It is a fashion trend that meshes sports uniforms with everyday casual wear, promoting comfort and a natural style.
- Who is popularizing this fashion trend?
- Generation Z and popular female K-pop idols from groups like NewJeans and BLACKPINK are spearheading the visibility of the blokecore look.
- How much has the demand for sports uniforms increased?
- The sales and transactions of sports kits on Musinsa have surged sixteenfold within a one-month period as the new sports season is about to begin.
- Which sports are seeing the most notable increase in uniform popularity?
- Soccer is particularly seeing a substantial rise, with professional and esports team uniforms becoming high-demand items.
Conclusion
The fusion of sports and fashion, embodied by the blokecore look, has experienced an unprecedented boom, thanks largely to the influence of K-pop idols. This trend’s rapid growth is a testament to the power of popular culture in shaping consumer behavior. As the sports season approaches, we can expect this blend of athletic aesthetics and streetwear to remain a significant force within the fashion landscape.