“HYBE’s image takes a hit amidst shaman messaging scandal.”
![Controversy Emerges as Alleged Conversations Between ADOR’s Min Hee Jin and a Shaman Surface 3 FD2870 1 9 1](https://i0.wp.com/theubj.com/uae/wp-content/uploads/2024/05/FD2870-1-9-1.jpg?resize=900%2C439)
As part of our ongoing series on the conflict between HYBE and ADOR’s Min Hee Jin, this article unpacks the latest developments. To see the full series, including a timeline, click here.
The dispute between ADOR CEO Min Hee Jin and HYBE intensifies with the circulation of alleged messages involving a shaman.
![Controversy Emerges as Alleged Conversations Between ADOR’s Min Hee Jin and a Shaman Surface 5 Min-Hee-Jin-4](https://i0.wp.com/theubj.com/uae/wp-content/uploads/2024/05/Min-Hee-Jin-4-2.jpg?resize=925%2C1295)
A recent report sparked discussions online by suggesting that the name “All Joy” for ADOR might have been overruled by a shaman’s advice—tying back to Min Hee Jin’s controversial history associated with shaman consultations.
“I’ll Gain Advantages Without BTS” — Purported Exchange Between Min Hee Jin And Shaman Over BTS’s Influence
As the story unfolded, an online user shared supposed texts between Min Hee Jin and the shaman that rapidly caught public interest.
Min Hee Jin: 1. All Joy 2. Ador
Which is better?
Shaman: Pick #2
Min Hee Jin: Isn’t ‘All Joy’ good?
Shaman: Go ahead with what you wish ~~ Joy doesn’t appeal to me that much.
Min Hee Jin: Any reasons why?
Shaman: Negative personal associations.
The uploader indicated a belief in the content authenticity while expressing relief over the choice of ADOR’s name.
Seemingly HYBE-edited messages present a casual dialogue rather than a client-shaman interaction…And Min Hee Jin seems content, lol. All Joy wasn’t the best;; ADOR was the right choice, thankfully.
— Original Poster
The release of these alleged conversations caused online users to mock the idea that HYBE was insinuating extensive shamanic consultations by Min Hee Jin, thus embarrassing the company.
- Feels like less effort than theqoo’s “decide for me” posts.
- A shaman session? Seriously? Lol.
- Her casual “do whatever” is just too funny.
- Looks like she’s just consulting a friend but HYBE’s narrative is different.
- HYBE seems to project a foolish image.
- That shaman was like, pick whatever you fancy, lol.
- So, whenever I seek out theqoo users’ advice, am I undergoing a shamanic session too?
Despite no official confirmation of the message’s authenticity or HYBE’s involvement in editing, the incident has triggered reactions from the fandom.
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FAQ About ADOR’s Min Hee Jin’s Alleged Shaman Messages Controversy
- What is HYBE’s involvement in the controversy?
HYBE is allegedly involved in the controversy by pushing the narrative that ADOR’s CEO Min Hee Jin consulted with shamans extensively, which backfired due to the informal tone of the leaked messages. - Has there been any confirmation about the authenticity of the messages?
There is no official confirmation regarding the authenticity of the messages, nor the validity of HYBE’s alleged editing of said messages. - How has this situation affected HYBE’s image?
The situation has prompted online commentary mocking HYBE’s attempt to present Min Hee Jin in a negative light, portraying the company as foolish. - What is the significance of the name choice ‘ADOR’ compared to ‘All Joy’?
The selection of ‘ADOR’ as a name, reportedly affirmed by a shaman, is significant as the controversy highlights how the alleged shamanic influence is seen in the context of corporate branding decisions.
Conclusion
The controversy surrounding ADOR CEO Min Hee Jin and her alleged messages with a shaman has evidently taken a toll on HYBE’s public image, stirring a mix of ridicule and criticism. Although unsubstantiated, these alleged messages have drawn the spotlight to corporate reliance on spiritual consultations for branding and strategic decisions. The public response echoes a larger conversation about credibility and the delicate relationship between personal beliefs and professional practices within the entertainment industry.