The Cannes Film Festival (Cannes 2024) glittered with the presence of K-pop star Yoona and actress Han So-hee, but the way they were received by the international press prompted discussions online. Notably, the distribution of media attention between Yoona and Han So-hee highlighted a discrepancy that did not go unnoticed by netizens.
Getty Images, which is renowned for their comprehensive celebrity coverage at high-profile events, uploaded six diverse shots of Yoona on their homepage from the Cannes event on May 6. Meanwhile, only two back-view images of Han So-hee with her name tagged were available, and her coverage did not seem to improve post-event. Her close-up images primarily came through Chinese and Korean media outlets.
![Spotlight on Yoona Over Han So-hee at Cannes Film Festival Raises Eyebrows 3 im yoon ah Getty Images](https://i0.wp.com/theubj.com/uae/wp-content/uploads/2024/05/im-yoon-ah-Getty-Images-1-052024.webp?resize=660%2C284)
The event saw both stars in the role of brand ambassadors, yet the Western media drew a noticeable line between how Yoona and Han So-hee were acknowledged. Some netizens went as far as to spoil the actress’s debut by downplaying her presence at Cannes 2024.
As reported by Newsen, Han So-hee dazzled as an ambassador for the luxury jewelry brand Boucheron, wearing a white dress and a braided hairstyle, with social media users comparing her look to that of Snow White.
On the other hand, Yoona attended as the ambassador for QEELIN, donning a pink dress that sparked both admiration and critique in regards to its style, emphasizing her presence on the Cannes red carpet.
Source: Getty Images, K14
FAQ Section
- Why did Han So-hee receive less coverage than Yoona at Cannes?
It is not entirely clear why there was such a difference in coverage. Factors could include the relationships public relations teams have with media outlets, the current international profile of the celebrities, or simply the preference of the photographers present. - Were Yoona and Han So-hee attending Cannes for the same purpose?
Both Yoona and Han So-hee attended Cannes as brand ambassadors for luxury jewelry brands, but not necessarily for the same events or screenings. - Did the lack of Western media coverage affect Han So-hee?
While the limited number of photos from Western media outlets like Getty Images suggests less visibility for Han So-hee, she still received significant attention from Chinese and Korean media, as well as praise on social media.
Conclusion
The variation in media attention between Yoona and Han So-hee at the Cannes Film Festival is a reminder of the often unpredictable nature of international press coverage. Despite the difference in the reception of the two celebrities by Western media, both Yoona and Han So-hee made their mark at the festival, representing their respective brands with grace and style. Han So-hee’s comparatively limited coverage has sparked conversations about media visibility and it serves as a moment for reflection on how coverage can impact public perception of celebrity status at global events.