As per the information given by News1 on April 8, Hyeri has made the decision to part ways with her long-time agency, Creative ING. Beginning her partnership with the agency in April 2019, Hyeri has fostered a five-year relationship built on trust and mutual respect.
During her tenure with Creative ING, Hyeri showcased her talents in a variety of productions, including Korean dramas, films, and television shows. Moreover, she secured multiple endorsement deals that affirmed her status as a prominent figure in the advertising space.
In a recent unraveling of events, April 2024 saw an acquisition where C-JeS Studio, the management company for Hyeri’s former partner Ryu Jun-yeol, took complete ownership of Creative ING’s shares. This development raised questions regarding Hyeri’s career trajectory, in light of her personal history with Ryu Jun-yeol and the unfolding narrative involving actress Han So-hee.
Creative ING sought to allay fears by stating, “The merger and acquisition occurred as part of the financial accounting rearrangements in preparation for the listing of C-Jes”, further clarifying that “Creative ING, which is managing Hyeri, was initially set up five years ago solely as a subsidiary“.
Currently, with no ties to a new agency, Hyeri navigates the entertainment industry as a free agent, independently managing her own career.
Source: Daum
FAQs about Hyeri’s Agency Departure
- Why did Hyeri leave Creative ING?
Hyeri chose not to renew her contract with Creative ING, thus marking the end of her five-year relationship with the agency. - What has Hyeri been known for while working with Creative ING?
Hyeri has worked on numerous K-dramas, movies, and entertainment shows, along with securing several advertising contracts, enhancing her reputation as an “advertising queen.” - How does the acquisition of Creative ING by C-JeS Studio affect Hyeri?
While there were initial concerns about Hyeri’s future projects because of her past relationship with Ryu Jun-yeol, which could complicate matters due to the acquisition, Creative ING’s assurances downplayed these issues. - Is Hyeri currently signed with a new agency?
No, Hyeri is currently a free agent, meaning she is not represented by any management agency at the moment.
Conclusion
Hyeri’s departure from Creative ING marks a significant transition in her career as she steps into the realm of independence within the entertainment industry. The move comes after a successful tenure with the agency that saw her thrive as an actress and a highly sought-after figure in advertising. Though the acquisition of Creative ING by C-JeS Studio initially caused speculation about the impact on her career, Hyeri continues on an unfettered path. Now, with the liberty to dictate her own journey, it remains to be seen how she will navigate future projects and capitalize on her free agent status.