This story unfolds in contrast with negative employee testimonials.
As the behind-the-scenes of NewJeans‘ “Bubble Gum” music video comes to light, a heartwarming KakaoTalk exchange between the video’s director and ADOR CEO, Min Hee Jin, has emerged. This conversation occurred just one day before HYBE Labels released a critical audit about Min’s alleged attempts to control ADOR’s management.
Social media platforms and Korean online forums have become the canvas for this exchange, drawing attention from K-Pop enthusiasts and sparking a reevaluation of Hee Jin’s reputation in light of BLIND reviews where employees labeled her despotically.
The shared chat logs show Min Hee Jin in a personable and caring light, offering to bring food to the director working on “Bubble Gum,” a gesture contrasting starkly with the harsh words from some of her employees.
Min Hee Jin chatting with the “Bubble Gum” director about work progress and expressing her supportive and casual side through the text exchange.
The Korean online community has generally responded with empathy and acclaim for Min Hee Jin through this ordeal, shining a new light on her character.
- Korean netizens express mixed emotions ranging from admiration for her hard work to disenchantment with HYBE’s allegations.
Reflecting on this newfound perspective, one has to reconsider the dynamic between HYBE and Min Hee Jin.
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FAQs About Min Hee Jin and “Bubble Gum” Music Video Director’s Exchange
- Who is Min Hee Jin?
- Min Hee Jin is the CEO of ADOR and was associated with HYBE Labels.
- What controversy surrounds Min Hee Jin?
- HYBE Labels released an audit prior to the exchange that questioned her attempts to control ADOR’s management.
- What is the significance of the text exchange?
- The friendly exchange is gaining attention as it contrasts starkly with negative employee reviews that emerged on the career website BLIND.
Conclusion
The revelation of a private text conversation between Min Hee Jin and the “Bubble Gum” MV director paints a more affable and considerate picture of the ADOR CEO. As the public digests this contrast to the audit released by HYBE Labels, it brings to light the complexity of interpersonal relationships in the corporate music world and the various facets of such a prominent figure in the K-Pop industry. Stakeholders and fans alike are left with the task of reconciling these different narratives about Min Hee Jin’s character and leadership.