The Korea Corporate Reputation Research Institute’s big data analysis for brand reputation in April 2024 reveals that celebrities Lim Young-woong, ILLIT, and Kim Soo-hyun secured the top three positions respectively.
![Lim Young-woong Tops the Brand Reputation Ranking April 2024, Kim Soo-hyun Climbs to 3rd 3 kim soo hyun](https://i0.wp.com/theubj.com/uae/wp-content/uploads/2024/04/kim-soo-hyun-11-042524-1.jpg?resize=658%2C858)
Actor Kim Soo-hyun saw a significant surge in his brand reputation, largely driven by his role in the hit K-drama “Queen of Tears”.
April 2024’s top 20 big names in brand reputation include:
- Lim Young-woong
- ILLIT
- Kim Soo-hyun
- BIBI
- Lee Jung-hoo
- (G)I-DLE
- SEVENTEEN
- Cha Eun-woo
- BLACKPINK
- BTS
- Kim Ji-won
- Yoo Jae-suk
- SHINee
- TWICE
- Taeyeon
- IU
- BABY MONSTER
- Son Heung-min
- IVE,
- TWS
Lim Young-woong enjoyed a 12.15% increase in his brand reputation index since March, while Kim Soo-hyun, in third place, saw an impressive 36.28% jump from the previous month’s index.
Singer ILLIT recorded a brand reputation index of 7,230,642. In contrast, BIBI saw a slight decrease of 2.35% in brand reputation index, settling at 6,129,263.
As for insights on the April 2024 Brand Reputation Index, Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, commented, “Lim Young-woong promotes a positive culture with his increasing fandom base, and ILLIT, securing second place, has become a trend icon with their uniqueness. Kim Soo-hyun, on the other hand, continues to gain affection for his strong and consistent acting performances.”
Source: Daum
FAQs About April 2024 Brand Reputation Rankings
- Who topped the brand reputation rankings in April 2024?
Lim Young-woong secured the top position in the brand reputation rankings. - What caused Kim Soo-hyun’s brand reputation to increase?
Kim Soo-hyun’s role in the K-drama “Queen of Tears” contributed significantly to his rise in brand reputation. - Did any artist experience a decline in their brand reputation?
Yes, BIBI experienced a slight decline of 2.35% in their brand reputation index. - How are the brand reputation rankings determined?
The rankings are determined through an analysis of big data by the Korea Corporate Reputation Research Institute.
Conclusion
The April 2024 brand reputation rankings bring to light the influential figures in the South Korean entertainment industry, with Lim Young-woong leading the charge and Kim Soo-hyun showing an impressive growth in popularity. The rankings, which are reflective of the public’s interest and affection for these celebrities, highlight the impact of their various activities, be it music, drama, or other entertainment-related pursuits. As fans continue to support their favorite stars, it will be interesting to observe how these rankings evolve in the coming months.